Best Guide of Amul Franchise Cost in India

Amul Franchise Cost in India varies based on the type of outlet you choose. Amul offers three primary franchise models. The Amul Preferred Outlet (APO), Railway Parlor, or Kiosk requires an investment of about ₹2–2.5 lakhs and a space of 100–150 sq ft, offering milk, butter, curd, and other dairy products.

The Amul Ice Cream Scooping Parlour needs an investment of ₹5–6 lakhs with a 150–300 sq ft area, featuring a variety of ice creams, sundaes, and beverages. For a full-fledged Amul Parlour, the investment ranges from ₹6–10 lakhs and requires over 300 sq ft of space, selling the complete range of Amul products including bakery items, frozen food, and sweets. Amul does not charge any royalty, and retailers earn a profit margin of 10–20% on product sales.

What Are the Different Types of Amul Outlets?

1. Amul Parlours

These are exclusive brand outlets set up by Amul.
They sell the complete range of Amul products, including milk, ice cream, butter, cheese, chocolates, beverages, and more.
Located in high-footfall areas like railway stations, bus stands, residential areas, and markets.

2. Amul Kiosks

Compact, low-investment outlets typically set up in malls, office complexes, or near educational institutions.
Focus primarily on ready-to-eat and frozen products like ice creams, beverages, and snacks.

3. Amul Ice Cream Scooping Parlours

Specialize in offering a variety of Amul ice creams in scoops, sundaes, cones, and shakes.
Often set up as dessert parlours or in food courts.

4. Amul Railway Parlours

Located at railway stations across India.
Provide quick access to Amul milk, beverages, snacks, and ice creams for travelers.

5. Amul Café

A more premium format focused on ready-to-eat items like sandwiches, pizzas, beverages, and desserts using Amul products.
Targets the urban café culture.

6. Amul Franchises (Amul Preferred Outlets)

Retail stores that partner with Amul to sell their products exclusively or prominently.
Operated by individual entrepreneurs under Amul’s franchise model.

Benefits of Owning an Amul Preferred Outlet (APO)

1. Strong Brand Recognition

Amul is one of India’s most trusted and established dairy brands.
Owners benefit from the brand’s high recall value and customer trust, which ensures consistent footfall.

2. Wide Product Range

Access to a complete portfolio of Amul products: milk, butter, cheese, curd, ice cream, chocolates, beverages, and more.
This variety attracts a broad customer base and increases daily sales opportunities.

3. Low Investment & High Returns

The APO model is designed to be affordable for individual entrepreneurs.
With a modest investment (typically ₹2–6 lakhs depending on the size and format), franchisees can earn attractive margins on all products.

4. No Royalty or Profit Sharing

Amul does not charge any royalty or profit-sharing fees from its APO owners.
The entrepreneur keeps 100% of the profit margin from sales.

5. Easy Supply Chain Support

Regular and timely supply of all products directly from Amul or its authorized distributors.
Ensures fresh stock, consistent product availability, and smooth operations.

Profit and Revenue of Amul Franchisee

Aspect	Details
Investment Required	₹2 lakhs – ₹6 lakhs
Royalty/Profit Sharing None	None (100% profit to franchisee)
Product Margins	Milk: ~2.5%
Other Products:	10%–20%
Average Daily Sales	₹5,000 – ₹30,000
Average Monthly Revenue	₹1.5 lakhs – ₹9 lakhs
Estimated Monthly Profit	₹15,000 – ₹1.5 lakh
Break-even Period	6 – 18 months

About Amul

The bigger dairy cooperative brand of India was believed to be Amul, whose name is an acronym of Anand Milk Union Limited, by the GCMMF. The manufacturing company with headquarters in Anand, Gujarat, was set up exactly 70 years ago in 1946, under the direction of India’s “Father of White Revolution,” Dr. Verghese Kurien, with Tribhuvandas Patel envisioning the organization.

With ownership vested in 3.6 million milk producers themselves, Amul is a cooperative and collective marketing society that empowers farmers and ensures them a fair price. The brand has laid down the events of India’s dairy industry and has turned India into a self-sufficient country for milk production.

Amul today markets a wide array of dairy products- liquid milk, butter, cheese, and ice cream. It remains a household name across India and has also made for itself a very prominent interstate career.

Why Choose Amul Franchise

1. Trusted and Established Brand

Amul is one of India’s most recognized and trusted dairy brands with decades of goodwill.
It has a strong customer base and brand recall, reducing the need for aggressive marketing.

2. Low Investment, High Return

The investment for an Amul outlet is relatively low:
- Amul Preferred Outlet or Kiosk: ₹2–6 lakhs approx.
- Amul Ice Cream Scooping Parlour: ₹5–10 lakhs approx.
No royalty or profit-sharing: 100% of the profit goes to the franchisee.

3. Wide Product Range

Access to Amul’s vast product line: milk, butter, cheese, ice creams, chocolates, beverages, etc.
Enables better customer engagement and higher sales volumes.

4. Logistics and Supply Chain Support

Amul provides a strong supply chain with regular and reliable product delivery.
Assured product freshness and quality, backed by Amul’s distribution network.

5. Minimal Risk

Franchising with a reputed cooperative like Amul minimizes business risk.
Transparent operations and clear terms with no hidden costs or royalty.

6. Marketing & Branding Support

Nationwide marketing campaigns by Amul benefit even local franchisees.
In-store branding materials and setup support are provided.

7. Growing Demand for Dairy & Ice Cream Products

Dairy consumption is consistently rising in India.
Ice cream parlors and value-added dairy products have high year-round demand.

Investment Breakdown

Franchise Type	Investment (Approx)	Space Required	Notes
Amul Outlet/Kiosk	₹2–2.5 Lakhs	100–150 sq ft	Security deposit not required
Amul Ice Cream Scooping Parlour	₹5–6 Lakhs	150–300 sq ft	Interior & freezer setup needed
Full Amul Parlour	₹6–10 Lakhs	300+ sq ft	May include all Amul dairy and bakery items

Amul Franchise Cost Startup Guide

Market Research:

Go to high footfall places like school, malls, and railway stations.

Make a survey of the competitors already in local areas.

Location Selection:

The place should be visible from a distance, easily accessible, and should have enough parking.

Get approval from the Amul regional office before going for it.

Product Strategy:

Sell the entire array of Amul products including butter, cheese, sweets and milk and ice cream.

Combo offers and special festive deals should be made available.

Staffing & Training:

Employ 1-3 people for sales and maintenance.

Between hygiene and point of sale (POS) operation, train them in very basic aspects.

Profit Margin:

The gross margin from the products will vary between 10 and 20%.

Profit maximization will include using bulk orders and seasonal promotions.

Digital Growth Blueprint

Google My Business Setup:

Update Your Pictures Regularly Along With Products/Catalogs/Promo-information/Timings.

Social Media Marketing:

Create business pages for Instagram and Facebook.

Post every day like such: including offers, discounts, new products.

Share customer reviews and testimonials to build up

Put some good stuff like ice creams scooped live demonstration of products.

Seasonal and festival-related topics for additional visibility.

Local Advertising

Run Targeted Facebook-Instagram Ads.

Start small, maybe ₹500 – ₹1,000 for a month, to capture the neighborhood around.

Store opening, combos and exclusive offers.

Zomato/Swiggy

Outlets selling the complete range can also benefit Amul Ice Cream Scooping Parlours.
Register and get listed with Zomato, Swiggy, etc. for home delivery.
Adds customer convenience and increases daily sales.
Helps you reach a larger number of people, especially during summers and on holidays.
Good hygiene practices and quick service correlate to good reviews.
Take pictures of the items, set pricing, and prepare an attractive layout for a full menu.
Taking account of customer reviews and ratings will help improve the service.
Specials on these app platforms include “Buy 1 Get 1” and “Combo deals.” Create those offers.

How to Apply for an Amul Franchise Cost

Step-by-Step Process:

Visit the official Amul website:
Download the Franchise Application Form and fill in:

Name, address, contact
Type of outlet (Kiosk, Ice Cream Parlour)
Location and property details

Submit the form via email or post as instructed.
The Amul Team will verify your location and conduct a feasibility check.

Once approved, you’ll sign an agreement and begin store setup.

Also Read: Chai Sutta Bar Franchise Cost

Conclusion

Opening an Amul franchise in India offers a profitable business opportunity with low investment and no royalty fee. Through the strategic selection of high-footfall locations, giving widespread distribution of Amul products, and focusing on customer satisfaction, a franchise can thrive.Social Media Promotions, Influencer Networking, and the use of tools such as Google My Business will help much exposure and many customers for this business. Besides that, partnerships with the delivery platforms like Zomato and Swiggy do widen up the customer base as well as the sales.

Constant updates and special deals will make sure that a loyal customer base is developed. With a robust offline presence along with the proper type of online promotion, an Amul franchise can realize long-term development and achievement in the market.

FAQs

1. How much money is required for an Amul franchise?

Investment for an Amul franchise will vary based on the type of outlet:

Approved Amul Outlet (APO) or Kiosk: ₹2-2.5 lakhs

Amul Ice Cream Scooping Parlour: ₹5-6 lakhs

Amul Full-Range Parlour: ₹6-10 lakhs. This includes costs related to equipment, brands, and initial stocks.

2. Does the Amul company charge a royalty fee from its franchisees?

Amul does not charge royalty fees at all. The franchisees earn profit from product margins (10%-20% on most products).

3. What are the products which I can sell under the name of the Amul franchise?

You can sell a large collection of Amul articles in the terms of milk, butter, cheese, ice creams, sweets, curds, paneer, and bakery items.

4. Do I have to obtain any license or permission for opening an Amul franchise?

Yes, you will have to take permission from the Amul regional office before opening the store.

5. Is home delivery possible from my Amul franchise?

Yes, you can be aligned with delivery platforms like Zomato and Swiggy for home delivery, particularly for the ice cream parlours or the full-range outlets.

Best Guide of Amul Franchise Cost in India | 2025