10 Best Email Marketing Platforms for Nonprofits

Nonprofits rely heavily on effective communication to inspire donations, engage volunteers, and spread awareness about their mission. In today’s digital age, email marketing remains one of the most cost-effective and powerful tools for outreach. The right email marketing platform can help nonprofits create professional campaigns, manage donor lists, automate messages, and track engagement with ease. 

Whether you’re a small local charity or a global NGO, choosing the right email solution can amplify your impact without straining your budget. To help you connect with your community more effectively, here’s a look at some of the best email marketing platforms tailored for nonprofits.

In this blog, we will take a look at 10 Best Email Marketing Platforms for Nonprofits.

Why Do Nonprofits Look for Email Marketing Alternatives?

• Cost Efficiency: Many nonprofits operate on tight budgets, so they seek affordable or discounted tools that deliver maximum features without expensive monthly fees.
• Ease of Use: Complex platforms can overwhelm small teams. Simpler, intuitive alternatives help nonprofits save time and resources on training.
• Nonprofit-Specific Features: Some mainstream tools lack donation forms, volunteer sign-up integrations, or templates designed for nonprofit campaigns.
• Better Deliverability: Nonprofits often need high inbox placement rates to ensure appeals and updates reach supporters instead of spam folders.
• Stronger Support: Dedicated customer support and onboarding for nonprofits make alternatives appealing when existing tools fall short.
• Integration Needs: Nonprofits may switch to platforms that integrate better with donor management or CRM systems.
• Flexibility: Alternatives can offer more customisable templates and automation workflows suited to nonprofit goals.
• Scalability: Growing nonprofits want tools that can expand alongside increasing contacts and campaign demands.

The Top 10 Nonprofit Email Marketing Platforms

1. Mailchimp

Mailchimp is among the highly popular email marketing solutions with user-friendly drag-and-drop editor and effective automation options that nonprofits refer to. It includes ready-made email templates, sophisticated segmentation, and A/B testing and allows organisations to personalise their outreach. 

The free plan of Mailchimp only offers the essential features and analysis of the audience to smaller nonprofits. It is compatible with the trending CRMs and donation platforms, making donor management stress-free. Advanced analysis enables nonprofits to monitor the open rates, clicks, and conversions. 

With its simple interface and a lot of tutorials, it is highly suitable to be used by a team with little technical expertise, making Mailchimp a common solution to increase supporter interactions.

Website: https://mailchimp.com/

Key Features:

• Drag-and-drop email editor
• Ready-made templates and creative assistant
• Advanced audience segmentation
• Marketing automation workflows
• A/B testing and multivariate testing
• Real-time analytics and reporting
• Integration with CRM, eCommerce, and social media
• Free plan for small lists
• Mobile app for on-the-go access

Pros:

• Beginner-friendly with excellent UI
• Robust free plan for small nonprofits
• Strong automation and segmentation tools
• Lots of integrations and add-ons
• Good deliverability rates

Cons:

• Gets expensive as contacts grow
• Limited phone support on lower tiers
• Learning curve for advanced features

Pricing:

• Free– ₹0/mo; limit of 500 contacts
• Essentials– ₹770/mo for 500 contacts
• Standard– ₹1,150/mo for 500 contacts
• Premium– ₹23,000/mo for 10,000 contacts

2. Constant Contact

Constant Contact has a well-established reputation to be loved by nonprofits due to being easy-to-use and close customer support. It provides hundreds of editable templates, drag-and-drop editing mode, event management and survey tools. 

Engage supporters Lists may be segmented and automated to continue to satisfy the supporters. There is real time monitoring, which shows measurable performance of email. Fundraising incorporations with social media and social media increase outreach without effort. 

The key feature of Constant Contact is its customer support as it provides webinars, live chat, and training. It is a reliable, versatile tool to nonprofits that helps them to multiply the donor list and keep steady communication without the high learning rate.

Website: https://www.constantcontact.com/

Key Features:

• Drag-and-drop editor with branded templates
• Event and donation management tools
• Contact list growth tools
• Email scheduling and automation
• Real-time tracking and analytics
• Surveys and polls
• Integrates with donor management tools
• Social media posting and ads
• Phone and chat support

Pros:

• Easy to use for beginners
• Strong customer support
• Event and RSVP management included
• Good deliverability reputation
• Nonprofit discounts available

Cons:

• Fewer advanced automation options
• Slightly pricier than some peers
• Limited A/B testing options

Pricing:

• Lite– $12/month
• Standard- $35/month
• Premium– $80/month

Read Also: Cold Email Outreach Tools

3. Campaign Monitor

Campaign Monitor is the amalgamation of fantastically good-looking email styles with high-power automation possibilities that may match nonprofits of all sizes. It has a seamless visual pathing builder with which organisations can create tailor-made experiences of supporters on targeted drip campaigns. 

Engagement and making donations can be maximised with strong A/B testing and segmentation strategies within nonprofits. Instant analytics gives a connection to the success of the campaign and the behavior of the donor. Managing the lists is easy as it is integrated with CRMs and donation platforms. 

The mobile-friendly designs and the drag-and-drop editor on Campaign Monitor will make newsletters very attractive on different devices. The versatile pricing, support materials and clean interface make it a good option when it comes to nonprofit marketing teams.

Website: https://www.campaignmonitor.com/

Key Features:

• Drag-and-drop email builder
• Beautiful, customisable templates
• Advanced donor segmentation
• Automated journeys for donors
• Detailed performance tracking
• Signup forms and landing pages
• Personalised dynamic content
• CRM and donation platform integrations
• Analytics dashboards

Pros:

• Great design flexibility
• Easy for beginners and pros
• Excellent reporting and visual insights
• Reliable support
• Good for storytelling campaigns

Cons:

• Limited free options
• Can get expensive for large lists
• Fewer built-in donation tools

Pricing:

• Free– $0
• Lite– $12/month
• Essentials– $29/month
• Premium– $159/month

4. Brevo

Brevo, is a low-cost web-based email marketing platform that has potent nonprofit features. It provides email campaigns, SMS messaging as well as basic CRM capability in a single package. 

Its visual automation builder enables nonprofits to create custom workflows and create segmented lists to reach out to the target client base. With Brevo, the free package offers a high monthly volume of emails, which is ideal in case of small nonprofits. The tools A/B testing, signup form, and real-time reporting, increase donor engagement. 

It has a smooth upgrading with donation and event plug-ins. Brevo is an accessible product because of its easy-to-use interface and a pay-as-you-go model, which makes it suitable to nonprofits regardless of their size.

Website: https://www.brevo.com/

Key Features:

• Drag-and-drop campaign builder
• Email and SMS marketing in one
• Contact segmentation and tagging
• Marketing automation workflows
• Real-time statistics
• Transactional email capabilities
• Signup forms and landing pages
• Integrates with CRM systems
• A/B testing

Pros:

• Generous free plan
• Combines email and SMS under one roof
• Strong automation tools
• Pay-as-you-go pricing option
• GDPR-compliant and secure

Cons:

• Limited template designs
• Can have deliverability quirks
• Interface can feel overwhelming to beginners

Pricing:

• Monthly
  • Free– $0
  • Starter– $9/month
  • Business– $18/month
  • Enterprise– Custom Pricing 

• Annually
  • Free– $0
  • Starter– $8.08/month
  • Business– $16.17/month
  • Enterprise– Custom Pricing 

5. GetResponse

GetResponse is a versatile marketing program with sophisticated automation tools that nonprofits like. It includes easy-to-use email designers, landing page creators, and webinars hosting – a perfect combination to educate and interact with donors. 

Its segmentation tools are beneficial in personalising messages to different groups of supporters. Drag and drop automation journeys of GetResponse comfortably facilitates tricky campaigns. Nonprofits can use in-depth analytics, conversion data, and agile templates that appear fantastic on all devices. 

Donor management is very simple with the integrated donation forms and CRM functionality. GetResponse is a safe choice with flexible prices, the possibility of a free trial, and multiple language support to offer a marketing hub to nonprofits.

Website: https://www.getresponse.com/

Key Features:

• Drag-and-drop email designer
• Autoresponders and advanced automation
• Donor segmentation and scoring
• Webinar hosting tools
• Donation landing pages
• CRM features built-in
• Detailed analytics and A/B testing
• Integrates with nonprofit CRMs
• Multilingual support

Pros:

• Packed with advanced features
• Webinar hosting is unique
• Good deliverability
• Strong automation for nurturing donors
• Scalable for larger campaigns

Cons:

• Slightly steep learning curve
• Can be pricey for small charities
• Fewer third-party integrations than big competitors

Pricing:

• Monthly
  • Starter– ₹1632.77/month
  • Marketer– ₹5070.17/month
  • Creator– ₹5929.52/month
  • Enterprise– Custom Pricing 

• Annually
  • Starter– ₹1338.87/month
  • Marketer– ₹4157.54/month
  • Creator– ₹4862.20/month
  • Enterprise– Custom Pricing 

6. Bloomerang Email

Bloomerang focuses on nonprofits, and has email features integrated in its donor management system. It is based on the enhancing of greater relationships through retention of donors. It is easy to segment lists in regards to giving history and engagement using Bloomerang Email. 

The email editor has convenient drag-and-drop features, and pre-made templates that are useful in nonprofit storytelling. Included donor analytics will allow monitoring the effectiveness of emails and the general fundraising effect. 

The most impressive thing about Bloomerang is that it has a unified donor database, which guarantees that every single email is extremely personal. The platform is an excellent option of nonprofits interested in having the outreach feature of emails closely aligned with donor CRM applications.

Website: https://bloomerang.co/

Key Features:

• Nonprofit-specific donor database
• Integrated email marketing module
• Donor engagement tracking
• Automated thank-you emails
• Reporting and impact dashboards
• Online donation forms
• Constituent segmentation
• Event and volunteer tracking
• Mobile-friendly design

Pros:

• Designed specifically for nonprofits
• Focus on donor retention
• User-friendly, clean interface
• Great customer support
• Integrates fundraising with outreach

Cons:

• Limited email design templates
• Smaller user community
• Higher cost for very small nonprofits

Pricing:

• Qgiv by Bloomerang– $40/month
• Bloomerang CRM– $125/month
• Boomerang Volunteer– $119/month

Read also: Video Editing Software

7. ActiveCampaign

ActiveCampaign has been found to be highly effective due to its sophisticated marketing automation and thus is recommended to nonprofits that are seeking to develop complex supporter journeys. 

It is a consolidation of email marketing, CRM and sales automation. Nonprofits will be able to build complex drip campaigns, monitor activity, and target content to individual sets of donors. ActiveCampaign has a visual workflow builder and makes conditions to automate welcome series, reminder events, and follow-ups to donations. 

The detailed reporting tools give us the information about the open rates, clicks through and conversions. The active community support, integration features with donation services, as well as nonprofit pricing, allow building meaningful relationships and growth on a large scale using ActiveCampaign.

Website: https://www.activecampaign.com/

Key Features:

• Powerful marketing automation workflows
• Email personalisation and segmentation
• Integrated CRM and sales automation
• Drag-and-drop campaign builder
• Event tracking and split testing
• Lead scoring and tagging
• Robust analytics and reports
• Many third-party integrations
• Mobile app

Pros:

• Advanced automation tools
• Highly customisable for donor journeys
• Great deliverability record
• Excellent support and tutorials
• Scales well with growing nonprofits

Cons:

• More complex than simpler tools
• No free plan
• Takes time to learn full potential

Pricing:

• Starter– $15/month
• Plus– $49/month
• Pro– $79/month
• Enterprise– $145/month

8. MailerLite

MailerLite is an accessible tool that is of great value, especially popular with small and medium-sized nonprofits. It is possible to easily create and send the emails with its user-friendliness, drag-and-drop editor usage, interactive templates, and automation facilities. 

Segmentation and personalisation in MailerLite can lead to the delivering of targeted messages to fundraisers by the nonprofits. The site also provides signup forms, pop-ups and landing page builders to increase the numbers of supporters. 

In-real-time analytics and A/B testing enhance the performance of the campaign in the long term. The big free plan, clear pricing, and good customer service mean that MailerLite is perfect for nonprofits that need email functionality without the high prices.

Website: https://www.mailerlite.com/

Key Features:

• • Clean drag-and-drop editor
• Automation workflows for welcome or thank-you series
• Donation landing pages
• Subscriber tagging and segmentation
• A/B testing
• Surveys and signup forms
• Integrates with donation tools
• Detailed analytics dashboard
• Generous free plan for small lists

Pros:

• Simple and intuitive interface
• Very affordable, great free plan
• Quick to set up and run
• Good customer support
• Trusted deliverability

Cons:

• Fewer advanced automation options
• Limited phone support
• Fewer third-party integrations

Pricing:

• Hobby– Free
• Starter– $28.00/month
• Professional– $88.00/month
• Enterprise– Custom Pricing 

9. Emma Email Marketing

Emma is concentrated on the beauty of email creation and simple collaboration within the team, so it is adored by nonprofits that are interested in branding and storytelling. Its drag-and-drop editor, customisable templates and dynamic content facilities are easy to use to create cool marketing campaigns. 

Nonprofits will be able to segment lists and undertake target outreach and even automate workflows to properly nurture donors. The analytics give clear information on the performance of the campaign by Emma. It combines CRMs and fundraising solutions easily, and makes the management of the donors much easier. 

The highlight of Emma is its services and training support which are done on a personalised basis to ensure that nonprofits can enjoy all the features that Emma offers. Emma is an excellent choice out of mission-based teams intending to provide slick, coherent messaging.

Website: https://myemma.com/

Key Features:

• Professional drag-and-drop editor
• Personalised content blocks
• Donor segmentation
• Automated campaigns
• Analytics dashboards
• Signup forms and landing pages
• Mobile optimisation 
• Integrations with CRM and donation platforms
• Account management support

Pros:

• Strong design customisation
• Focused on nonprofits and education
• Easy to use for small teams
• Good customer support
• Clean, modern templates

Cons:

• No free plan
• Can get pricey for big lists
• Fewer advanced automation features

Pricing:

• Emma Lite– $99/month
• Emma Essentials– $159/month
• Emma for Teams– $249/month
• Emma Corporate– Custom Pricing 

10. Benchmark Email

Benchmark Email is a simple, inexpensive tool that provides nonprofits with the important email marketing functions and does not unnecessarily complicate the process. With drag-and-drop editor, mobile-friendly templates, and list management tools, it is easy to create a campaign. 

Benchmark Email enables A/B test, survey, and automation to optimise outreach. Nonprofit making organisations are able to divide contacts and monitor performance in real time. It can integrate with other widely used CRM applications and fundraising applications to facilitate the management of donor relations. 

The free plan and direct pricing of Benchmark Email means that smaller nonprofits with limited budgets can also afford it. It is simple and dependable, and this makes it a good option that organisations can use when they need an easy-to-use email tool to reach supporters and promote donations.

Website: https://www.benchmarkemail.com/

Key Features:

• Drag-and-drop editor
• Responsive templates
• A/B split testing
• Basic marketing automation
• Signup forms and pop-ups
• Surveys and polls
• Google Analytics integration
• Real-time reporting
• Multi-user collaboration

Pros:

• Generous free plan
• Simple and intuitive for beginners
• Good global language support
• Solid deliverability
• Affordable paid tiers

Cons:

• Limited automation compared to leaders
• Fewer integration options
• Basic reporting on free plan

Pricing:

• Free– $0
• Pro– $15/month
• Enterprise– Custom Pricing 

Ending Thoughts

Choosing the right email marketing platform is vital for nonprofits aiming to build stronger relationships, increase donations, and grow their mission’s impact. The best platforms offer user-friendly design tools, robust automation, donor segmentation, and powerful analytics to help organisations engage their supporters meaningfully. Features like customisable templates, CRM integration, and responsive customer support ensure that nonprofits of all sizes can execute professional campaigns without needing deep technical expertise. 

Whether you’re a small community group or a large nonprofit, the right email solution can maximise outreach and donor retention while saving time and resources. Investing in a dependable, scalable email marketing platform ultimately empowers nonprofits to focus on what truly matters: driving positive change.

FAQs

Why should nonprofits use dedicated email marketing platforms?

Nonprofits need email marketing tools to build donor relationships, send targeted updates, manage fundraising campaigns, and track engagement efficiently with minimal resources.

What key features should nonprofits look for in an email marketing platform?

Look for automation, donor segmentation, mobile-friendly templates, CRM integration, analytics, easy list management, and good customer support.

Can email marketing really help increase donations?

Absolutely. Consistent, personalised communication keeps supporters engaged, builds trust, and often drives repeat donations and greater fundraising success.

How do nonprofits measure email marketing success?

They track open rates, click-through rates, conversions, donations generated, and overall list growth to measure how campaigns perform.