15 Best Influencer Marketing Agencies in Malaysia

Malaysia is undergoing an influencer marketing explosion, and it’s just getting started. Approximately 83% of people utilize social media, with 28.68 million active users. Malaysians spend nearly 2 hours and 48 minutes online daily, with 75% relying on influencers for product knowledge or purchase decisions. The Malaysian influencer advertising market is projected to hit US$119.29 million in 2030, growing at a CAGR of around 9–10%. Factor in that 58% of Malaysians have bought products endorsed by influencers, and you see why smart brands are doubling down.

Whether you’re a fast-growing e-commerce brand or an established corporation, choosing the right influencer marketing agencies in Malaysia—ones that understand local culture, trending platforms, and ROI-driven metrics—is your fast track to success. In this guide, we reveal the top leading agencies in Malaysia, their strengths, and show you how to choose the one that fits your goals and budget.

Why Influencer Marketing Works in Malaysia

• Over 88% of Malaysians actively use social media, creating a vast reach for influencer content.
• Most Malaysians access the internet via mobile, allowing influencers to engage users in real time.
• Local influencers connect deeply with Malaysia’s multi-ethnic audience through relatable content.
• Influencer suggestions are more trusted by Malaysians than conventional advertising.
• The popularity of Instagram and TikTok increases the discoverability and virality of influencer material.
• Micro and mid-tier influencers offer affordable, high-ROI marketing for brands.
• A young, trend-driven population regularly follows influencers for lifestyle and product insights.

How to Pick the Best Agency for Influencer Marketing

Here is a brief checklist to assess agencies before we go into our carefully picked list:

• Platform Expertise (TikTok, Instagram, YouTube, etc.)
• Influencer Network Quality & Tier (nano to mega)
• Campaign Types (sponsored content, live selling, ambassadorships)
• Reporting & ROI Transparency
• Localisation & Cultural Sensitivity
• Budget & Pricing Models (flat rates, per campaign, performance-based)
  

List of 15 Best Influencer Marketing Agencies in Malaysia

1. Gushcloud International

Website: https://gushcloud.com/

Gushcloud is a worldwide creative management and licensing organization that was founded in 2011. It has a significant presence in Malaysia as well as 12 other nations, including the United States, Japan, South Korea, and Singapore. Their core focus lies in empowering creators through representation, content publishing, capital financing, and strategic brand partnerships. They specialize in various niches, including family, beauty, lifestyle, gaming, and health.

AI-based data and tools enable Gushcloud to scale brand campaigns and creators’ growth. With over 20,000 partnered creators and 5,000+ brand deals annually, they’ve become a dominant force in Southeast Asia’s influencer landscape. The team is known for its innovation, integrity, and commitment to shaping a positive, sustainable creator economy.

Key Services:

• Influencer matchmaking
• Content strategy & production
• Campaign execution
• Analytics & reporting
• Cross-platform activation (TikTok, IG, YouTube)

Why Choose Them:

• Extensive global and Malaysian creator network
• AI-powered tools for smart campaign execution
• Deep experience in scaling creator-led brand impact

Clients/Case Studies:

• Brand collaborations with P&G, Disney, Uber, Colgate, L’Oréal
• Campaigns featuring global icons like Jackie Chan, Snoop Dogg, and BTS’s V
• Local partnerships with creators like The Kimbab Family and Xaviera Putri

2. Traffic Tail

Website: https://traffictail.com

Founded in 2020, Traffic Tail is a dynamic AI-powered digital marketing agency based in India, with over 6,500+ projects and 2,500+ clients served globally. Known for integrating creativity with data-driven strategies, the agency excels in SEO, social media management, content marketing, and web development.

With a growing team of 15+ experts, Traffic Tail focuses on ethical AI, real-time trend analysis, and innovative marketing to help businesses, from local startups to international brands, succeed in the digital space. The agency is especially popular among SMEs, educational institutes, and D2C brands.

Key Services:

• SEO & keyword optimization
• Influencer marketing and UGC-style content
• Website development (news portal, eCommerce, landing pages)
• Social media management & video marketing
• AI-driven content strategy & digital PR
• ORM and performance marketing

Why Choose Them:

• Transparent reporting and results-focused execution
• Specialized packages for small businesses and startups
• Strong track record with 6500+ successful projects
• AI and trend-based marketing for higher ROI

Clients/Case Studies:

• Sanskriti IAS – SEO & Content Strategy
• Neha Singh Rathore – Social Media Management
• The Billionth Way – Website & Marketing
• Silverdome Realtors – Web Dev + SEO
• Dharohar – Social Campaigns & Video Editing

3. Cheil Worldwide

Website: https://na.cheil.com/

Cheil Worldwide is a globally integrated marketing agency with operations across Asia and Europe, including a significant presence in Malaysia. Founded in South Korea and part of the Samsung Group, Cheil is known for blending physical, digital, and immersive experiences to deliver performance-driven campaigns.

Their Malaysian team specializes in combining media, retail, and experiential marketing with cutting-edge technology. With a network of 180+ experts and global partners via the Cheil Connec+ network, they deliver high-impact influencer and branded content campaigns. Their philosophy is centered around collaboration, optimization, and redefining what’s possible through meaningful consumer connections.

Key Services:

• Influencer matchmaking
• Content strategy & production
• Campaign execution
• Analytics & reporting
• Cross-platform activation (TikTok, IG, YouTube)

Why Choose Them:

• Backed by Samsung’s global marketing innovation
• Full-service campaign production and immersive content
• Strong regional team with global creative support

Clients/Case Studies:

• Samsung product launches
• Beiersdorf skincare campaigns
• Philip Morris brand experiences
• Priority Pass and VR Therapies digital activations

4. Femo

Website: https://mintcream-jellyfish-521552.hostingersite.com/

Founded by seasoned digital marketing professionals, Femo is a Malaysia-based influencer marketing platforms revolutionizing brand-creator collaboration through AI-driven technology. With over 12+ years of combined digital expertise, the team launched Femo as a seamless space where creators and brands can co-create impactful content.

The platform specializes in performance-based influencer matchmaking, offering tools that streamline collaboration, boost visibility, and improve ROI. With over 370+ verified creators and 50+ empowered brands, Femo is rapidly becoming a hub for local influencer campaigns. Its focus areas include lifestyle, beauty, fitness, and emerging digital-first brands.

Key Services:

• Influencer matchmaking
• Content strategy & production
• Campaign execution
• Analytics & reporting
• Cross-platform activation (TikTok, IG, YouTube)

Why Choose Them:

• AI-powered influencer matching for high-fit collaborations
• Fast, secure payments (within 48 hours)
• Designed for Malaysian startups and emerging brands

Clients/Case Studies:

• 50+ Malaysian brands across lifestyle, retail, and beauty
• Campaigns with emerging local brands driving 5x social media growth

5. StarNgage

Website: https://starngage.com/plus/en-us

StarNgage+ is one of the leading influencer marketing platforms in Southeast Asia, including Malaysia, offering a data-driven marketplace for brands to connect with over 5 million influencers globally. It offers end-to-end campaign management driven by AI and deep analytics, and it has operations in Singapore, Malaysia, Indonesia, and Vietnam.

The platform supports influencer discovery, campaign tracking, content performance, and affiliate marketing at scale. Known for powering more than 5,000 successful campaigns and used by Fortune 500 brands, StarNgage+ allows marketers to target creators on Instagram, TikTok, and YouTube with unmatched precision and transparency.

Key Services:

• Influencer matchmaking
• Content strategy & production
• Campaign execution
• Analytics & reporting
• Cross-platform activation (TikTok, IG, YouTube)

Why Choose Them:

• Access to 8M+ influencers worldwide
• Trusted by 30,000+ global brands including Shopee
• Robust AI tools for influencer selection and campaign ROI

Clients/Case Studies:

• ShopeeLive project in Indonesia
• 5,000+ campaigns for brands in 180+ countries
• Used by Google for influencer data benchmarking

Pricing:

• Performance Plan: Starts at $24.5/month
• Advanced Plan: $49/month
• Success Plan: $99/month
  (Platform fee: 7% for paid campaigns; product seeding is free)

6. Nuffnang Malaysia

Website: https://www.nuffnang.com.my/#

Nuffnang is one of Asia’s leading influencer and content marketing companies, headquartered in Kuala Lumpur, Malaysia. It connects brands with influencers across various tiers, from nano to celebrity level, and enables creators to monetize their online presence through branded campaigns, TikTok Shop collaborations, and freelance gigs.

With a mission to “Build Better People,” Nuffnang combines influencer marketing, live commerce, and media exposure with tools and training that help creators grow. The platform welcomes both seasoned influencers and newcomers with at least 1,000 followers, offering income opportunities through social media and affiliate marketing.

Key Services:

• Influencer campaign management
• TikTok Shop live selling
• Freelance opportunities (photography, makeup, copywriting)
• Fan-merch platform (The Merchist)
• Influencer training and community support

Why Choose Them:

• Over a decade in Southeast Asia’s influencer marketing space
• Broad network of nano to celebrity influencers
• Talent Squad support for end-to-end campaign execution
• Opportunities for both influencers and behind-the-scenes freelancer

Clients/Case Studies:

• Brands include: McDonald’s, Unilever, Hasbro, F&N, L’Oréal, FrieslandCampina, SC Johnson
• Campaigns launched across the lifestyle, FMCG, and health sectors

Influencer Tiers Defined:

• Nano (1k–9.9k followers)
• Micro (10k–49.9k followers)
• Macro (50k–999k followers)
• Celebrity (1M+ followers)

7. Bike Bear

Website: https://www.bikebear.com.my/

Founded in Malaysia, Bike Bear is a bold, quirky digital creative agency with a presence in both Malaysia and Singapore. The agency is known for its playful branding and daring campaigns, delivering standout digital experiences across web, branding, and social platforms. They describe themselves as a “beary” creative agency that helps brands stand out in a crowded digital world.

Bike Bear works with a diverse range of local brands and startups, bringing big ideas and creative energy to every project. Their emphasis on boldness and creativity has built them a loyal base of “happy hoomans.”

Key Services:

• Website design and development
• Branding and visual identity
• Social media content creation
• Marketing campaigns
• Search engine and performance marketing
• Video content production

Why Choose Them:

• Strong creative branding with a fun, human-first tone
• Ideal for lifestyle brands, startups, and F&B businesses
• Boutique-sized team with hands-on project attention

Clients/Case Studies:

• Popo – Branding & Social Media
• Prompt Coffee – Branding
• Ohsem Pasta – Branding
• Ecoworld – Property & Web Design
• Locus-T – Marketing & Performance

8. Catcha Digital

Website: https://www.catchadigital.com/

With its main concentration on digital media and software, Catcha Digital Berhad (KLSE: CATCHA) is a publicly traded investment holding company that was founded and has its headquarters in Petaling Jaya, Malaysia. It oversees the growth and operation of multiple market-leading B2B and B2C brands in Southeast Asia.

While not a traditional influencer marketing agency, Catcha Digital plays a crucial role in media-driven campaigns through its network of digital assets. It enables digital storytelling, content partnerships, and audience engagement at scale across multiple platforms. The company empowers autonomous teams to drive innovation and sustainable growth.

Key Services:

• Influencer matchmaking through digital media subsidiaries
• Content strategy & production via owned platforms
• Campaign execution and amplification
• Analytics & performance tracking
• Cross-platform activation (web, IG, FB, YouTube)

Why Choose Them:

• Strong digital media ownership in Malaysia
• Strategic content integration with influencer campaigns
• Scalable reach for both startups and corporates

Clients/Case Studies:

• Works through its portfolio companies in media and tech across Southeast Asia
• Known for regional partnerships in lifestyle, consumer goods, and e-commerce sectors

Also Explore: Network Marketing Companies in India

9. Sevenvault

Website: https://sevenvault.com/

Sevenvault, a Malaysian influencer marketing and content business founded by Adele Chow, has worked with more than 1000 influencers and KOLs since 2016 and has completed more than 350 campaigns. As one of the leading influencer marketing platforms in Malaysia, it boasts a reach of over 750 million+, connecting brands with authentic storytellers to create high-impact digital campaigns.

The agency is known for handling major collaborations with top brands like Sony, NIVEA, Fujifilm, KFC, Red Bull, Auto Bavaria, Eucerin, and more. Their unique edge lies in personalizing each campaign, maximizing ROI, and driving talkability across social platforms. From ideation to influencer seeding, Sevenvault is a one-stop partner for strategic influencer activations in Malaysia and beyond.

Key Services:

• Influencer Campaign Management
• Campaign Ideation & Strategic Planning
• PR Outreach & Media Amplification
• Content Marketing & Storytelling
• Events, Workshops, & Product Launch Campaigns
• KOL & Celebrity Partnerships

Why Choose Them:

• Trusted by over 1000+ brands including SONY, Thermos, J&J, and GSC
• Massive reach with over 750M impressions
• Strong campaign execution with short turnaround time
• Personalized strategies tailored for brands of all sizes

Clients/Case Studies:

• KFC Gamification Campaign
• Fujifilm Instax & “Spread Smiles” Roadshow
• NIVEA x Malaysian Olympians (Paris 2024)
• BIG Pharmacy CNY Campaign 2025
• Auto Bavaria BMW X4 Campaign
• Red Bull x Starhill Campaign
• Spritzer So Tinge! Roadshows

10. Wavemaker Malaysia

Website: https://wavemakerglobal.com/

Wavemaker, a worldwide media agency under WPP and GroupM, was established in 2002 and operates throughout Southeast Asia, including Malaysia. It focuses on integrated marketing tactics and data-driven media strategy. The agency serves diverse sectors such as FMCG, lifestyle, tech, and finance.

In Malaysia, Wavemaker has contributed to high-impact advertising campaigns for companies like Danone, Cadbury, Oreo, and Colgate. Known for its “Provocative Planning” approach, it blends media, creativity, and analytics to drive measurable growth. The team brings global expertise with strong regional insights for culturally relevant campaigns.

Key Services:

• Influencer matchmaking
• Content strategy & production
• Campaign execution
• Analytics & reporting
• Cross-platform activation (TikTok, Instagram, YouTube, and more)

Why Choose Them:

• Extensive influencer and media network across Malaysia
• Customized solutions for SMEs and brands of all sizes
• Proven track record with multinational and local Malaysian campaigns

Clients/Case Studies:

• Cadbury – Shah Rukh Khan My Ad campaign (India & Malaysia)
• Colgate – Sound of a Smile (Australia, SEA reach)
• Oreo – Bring Back 2011 (India with digital resonance across Malaysia)
• Danone – Bee Hotel (initiatives in Canada and Asia)

11. SushiVid

Website: https://www.sushivid.com

Founded in 2015 and headquartered in Kuala Lumpur, SushiVid is one of Malaysia’s most prominent influencer marketing platforms. Initially focused on influencer matchmaking, the agency now offers full-service digital solutions across platforms like TikTok, Instagram, YouTube, and Xiao Hong Shu. Working with nano and micro-influencers is SushiVid’s specialty, particularly in the FMCG, IT, lifestyle, and beauty industries.

Over the years, it has executed 100+ campaigns for notable brands like Sony, YSL, Marybrown, Tourism Perak, and Shopee. With proprietary tools like ReviewTheKOL and ConfirmPlusChop, SushiVid empowers brands to manage influencer campaigns more efficiently. Their team combines data-driven insights with local market knowledge to drive results across Southeast Asia.

Key Services:

• Influencer matchmaking
• Content strategy & production
• Campaign execution
• Analytics & reporting
• Cross-platform activation (TikTok, IG, YouTube, Xiao Hong Shu)

Why Choose Them:

• Strong local influencer network across Malaysia and SEA
• Affordable options suitable for SMEs and government campaigns
• Proven success with top Malaysian brands in retail, tourism, and e-commerce

Clients/Case Studies:

• Tourism Perak 2024: 5.6M+ views, 92 TikTok videos
• Sony ZV Camera Launch: 7.03% engagement rate on Xiao Hong Shu
• ZCOVA Store Launch: 1.2M+ reach through 14 targeted KOLs
• YSL Beauty Raya Campaign: 5.8M+ reach, featured in Marketing Interactive
• 8.8 TikTok Shop Campaign: Second-month GMV of RM 57,000

Also Explore: YouTube Alternatives

12. GoFluence

Website: https://gofluence.io/

GoFluence, a well-known influencer marketing platforms with operations throughout the Asia-Pacific area, was founded in Malaysia. It offers both self-serve and managed solutions to brands looking for measurable impact and streamlined campaign execution. With a massive database of 48,000+ influencers and 4,000+ businesses, GoFluence supports diverse campaigns from product-for-review to ROI-driven affiliate marketing.

The platform simplifies influencer discovery, content approval, campaign tracking, and reporting, all accessible via desktop or its intuitive mobile app. It emphasizes a performance-based approach using its in-house Human-Intelligence Ranking System and analytics dashboards. Available in Malaysia, Taiwan, Thailand, Vietnam, the Philippines, and Indonesia.

Key Services:

• Influencer matchmaking & discovery tools
• Self-serve campaign setup & management
• Product-for-review campaigns
• Content briefing, approval, & payments
• ROI tracking & advanced analytics dashboards

Why Choose Them:

• Largest influencer database in Malaysia (48,000+ talents)
• Affordable and fast campaign setup with full control over pricing
• Human-Intelligence Ranking System ensures best-fit KOL selection
• Escrow-based financial safety system for secure transactions

Clients/Case Studies:

• Trusted by 4,000+ businesses across Southeast Asia
• Campaigns run in multiple countries, including MY, PH, ID, VN, and TW
• Featured in Yahoo Finance and Oriental Daily

13. Next Level Media

Website: https://www.nlevel.co

Based in Kuala Lumpur, Malaysia, Next Level Media is a dynamic marketing agency known for its integrated online and offline campaign strategies. The agency has collaborated with more than 15,000 influencers around Asia as the official Southeast Asia Agency Partner of TikTok. They specialize in connecting brands to audiences through engaging storytelling, content creation, and interactive experiences.

Their full-service offering covers creative production, influencer engagement, and digital ads backed by data-driven media planning. With clients like ASUS, Kenangan Coffee, iQiyi, MR. DIY, and TikTok Music, the agency continues to deliver high-impact campaigns. From on-ground activations to virtual events, they offer end-to-end brand marketing solutions.

Key Services:

• Influencer marketing and creator engagement
• TikTok campaign planning & execution
• Content strategy, ideation, and production
• Social media management (FB, IG, YT, TikTok)
• Virtual events and livestream planning
• On-ground activations (roadshows, launches)
• Digital ads and media planning
• Performance tracking and analytics

Why Choose Them:

• Official TikTok Southeast Asia Agency Partner
• Deep experience with hybrid O2O (online to offline) strategies
• Full-suite production and campaign services under one roof
• Proven track record with top Malaysian & regional brands

Clients/Case Studies:

• ASUS, TaoBao, Ecoworld, iQiyi, MR. DIY, Kenangan Coffee, TikTok Music, K Plus Food Market

14. Rhingle

Website: https://rhingle.com

Founded in 2019 and headquartered in Kuala Lumpur, Rhingle is a performance-focused influencer marketing agency known for its data-driven approach. The agency bridges brands with local nano to macro influencers through hyper-personalized content strategies. Rhingle has successfully executed 250+ campaigns across Malaysia, especially in beauty, tech, education, and F&B sectors.

They offer a unique creator dashboard where influencers can apply for live campaigns, making it ideal for fast-moving consumer campaigns. Rhingle also uses proprietary audience data and ROI-based analytics to ensure brands hit their KPIs. Their streamlined process benefits both startups and large corporations.

Key Services:

• Influencer matchmaking
• Campaign strategy & creative direction
• Product seeding & live selling
• Real-time campaign analytics
• TikTok & Instagram-first activations

Why Choose Them:

• Great for brands with small-to-medium budgets
• Malaysia has a robust network of micro and nano influencers.
• Transparent campaign reporting with performance metrics

Clients/Case Studies:

• ZUS Coffee: Product launch campaign with lifestyle creators
• AirAsia Academy: Education content series with micro-influencers
• SkinSoul: TikTok awareness drive with beauty creators

15. Kingdom Digital

Website: https://www.kingdomdigital.com.my

Currently a part of Hakuhodo International, Kingdom Digital is an award-winning digital and social firm with its headquarters located in Malaysia. Known for blending data, culture, and storytelling, they humanize brands to foster meaningful consumer relationships. With over a decade of experience, they specialize in digital-led campaigns across various industries from FMCG to tech.

Their team delivers tailored strategies built on human insights, local relevance, and cultural authenticity. Notable campaigns have included brands like Arla, Grab, and Enfagrow, winning regional awards for excellence in creative automation and omnichannel marketing.

Key Services:

• Influencer and content marketing
• Integrated digital campaigns
• Social media strategy & management
• Video production and storytelling
• Omnichannel creative execution
• Culture-first brand positioning

Why Choose Them:

• Proven award-winning campaigns across Southeast Asia
• Deep cultural understanding & people-driven insights
• Backed by the Hakuhodo International network
• A solid reputation for quick execution and inventive automation

Clients/Case Studies:

• Grab: 7,000 assets in 2 weeks; 80% cost/resource savings
• Arla Singapore: Sustainable video-led content strategy
• Enfagrow x Fazura: A comprehensive parenting initiative with significant regional involvement

Also Explore: OTT Platforms

Conclusion

Malaysia’s influencer marketing scene is a powerful driver of brand visibility and sales, not just a passing strategy. With a tech-savvy, mobile-first population and a trusted creator ecosystem, brands now have a direct path to engaged audiences. Whether you’re a startup or a global enterprise, choosing the right influencer marketing agencies in Malaysia can multiply your ROI.

From AI-driven platforms to full-suite creative agencies, Malaysia offers a diverse range of influencer partners. Prioritize local cultural relevance, clear reporting, and strong influencer fit. The right agency will help you build campaigns that don’t just go viral, they deliver lasting impact.

FAQs

Q1. What is the Average Cost of Influencer Marketing in Malaysia?

It ranges from RM 500 for nano-influencers to RM 50,000+ for celebrity collaborations.

Q2. In Malaysia, Which Platforms are Most Frequently Used for Influencer Campaigns?

TikTok, Instagram, and YouTube dominate, with rising interest in Xiao Hong Shu.

Q3. Can Small Businesses Benefit From Influencer Marketing?

Yes, especially by partnering with micro or nano-influencers who offer high engagement at low cost.

Q4. How Do Agencies Choose the Right Influencers?

Most use AI tools, engagement metrics, audience insights, and platform fit to ensure alignment.

Q5. Is Influencer Marketing Measurable?

In-depth reports on reach, engagement, ROI, and conversions are indeed provided by agencies.