The world of sales is a rush, and each customer call counts, deals can make or break a month, and the last thing you want is a smart sidekick that makes customer interaction tracking, trends prediction, and crystal clear information, with all the benefits without spreadsheets or guesses. Enter sales tracking Software: the productivity breaker that is transforming the manner in which business of your caliber follows pipelines, predict income, and enhance conversions, in real-time dashboards and AI-driven analytics.
Being a one-man business, sorting CRM mess or a manager in a competitive environment of Sonipat, this mighty software organizes your processes, reveals untouched opportunities, and contributes to sustainable growth. Is it time to give a boost to your sales strategy?
What is Sales Tracking Software?
The sales tracking software is an online application aimed at tracking, managing, and analyzing all parts of the sales cycle, such as lead capture and nurture, to deal closing and revenue projections. It gathers all the information related to customer interactions, pipeline status, performance indicators, and teamwork, and is frequently combined with CRMs, email systems, and analytics software to give real-time feedback and automated reporting.
This software enables sales teams of any size to maximize strategies and sales with a predictable revenue growth by visualizing sales funnels, finding bottlenecks, and creating customizable dashboards.
What Should You Look For in Sales Tracking Software?
The sales tracking application should target the functions that would make the lead handling process simpler and quicker, provide real-time data, and coexist with the existing applications, specifically the online marketing professionals, like the PR agency managers. Ease of use, scalability, and security are the key factors that are taken into consideration to ensure the growth of teams in competitive markets like India. Note: consider apps that give a customized dashboard and the ability to work everywhere.
- Essential Features: Find or search for detailed leads and opportunities with capture, segmentation, and nurture automation of campaigns. The pipeline management that can be configured to have stages, sales forecast, and win rate analysis will give a picture of all deals. An intelligent, high-level reporting, real-time analytics, and AI-based insights enable trend discovery and strategy maximization within the shortest possible time.
- Integration and Usability: The third-party connectivity with CRMs, e-mail services, including ActiveCampaign, and Google Workspace, is organically connected so that they do not form data silos but make operations more efficient. Pay attention to convenient interfaces, mobile applications, and a customized dashboard to minimize the time of training non-technical teams. Customer support, including 24/7 support and training, is the binding aspect that helps the onboarding go fast.
- Pricing and Scalability: Compare based on free packages or $15-30/user/month basic functionality, including automation and reporting, and up to the enterprise level when it is necessary to do advanced analytics. Make sure that it supports multiple currencies, that it is scalable to billing, and scalable to handle growing data and user numbers without slowing down. The suitability of the fit to your sales processes can be tested with the help of free trials (14-30 days).
- Security and Compliance: To protect client data in sales pipelines, encrypting demand data, role-based access, multi-factor authentication, and GDPR/CCPAs were used. Audit trails and secure backups are essential to PR and marketing agencies as they are used to mitigate sensitive interactions.
Key Benefits of Implementing Sales Tracking Software
Sales tracking software simplifies the sales process as it can provide real-time insights and automation, enhancing the work efficiency of the whole team. The adoption of it can assist companies to track the performance, make predictions, and improve customer experience.
Key Benefits
- Live tracking: Monitor sales operations, position of employees through GPS and pipeline positions to find loopholes and act swiftly.
- Better forecasting: based on trends and data making and analyzing, make correct sales forecasts and optimize resource distribution and opportunity.
- Improved productivity: Automation of activities such as data entry, optimization, and reporting, and liberating reps to do the selling and minimizing human error.
- Improved performance tracking: Track individual rep activity, conversions, and metrics to coach the teams efficiently and hold them accountable.
- One-to-one customer experience: Based on preferences and behavioral data on customers stored, offerings are customized to enhance retention and customer satisfaction.
- Smooth integrations: The ability to integrate with CRM and other data management tools in the center of data processing, without having to switch between apps and increasing efficiency.
List of the 12 Best Sales Tracking Software
1. Salesforce Sales Cloud
website: https://www.salesforce.com/in/sales/cloud/
Salesforce Sales Cloud is a customer relationship management (CRM) system that is a broad-based system to support all types of businesses in streamlining and optimizing the sales process. It consolidates customer data, leads, accounts, contacts, and opportunities, and opportunities and activities, onto a safe, cloud-based platform, allowing sales teams to capture, score, and nurture leads automatically, track deals using customizable pipelines, and predict revenue using AI-based insights and features of such tools as Einstein.
Among the notable features is the workflow automation of repetitive duties, real-time performance monitoring in the form of analytics and dashboards, mobile accessibility to support on-the-go selling, and easy integrations with email, marketing and third party applications through the AppExchange which in effect increases productivity, reduces shortening sales cycles and increasing the number of revenue per the empowerment of the reps to concentrate on building high-value relation than be involved in administration.
Key Features:
- Opportunity management and lead management to focus on high-value prospects and monitor pipeline status.
- AI-powered insights through Einstein to make predictions and propose deals and next-best moves.
- Performance monitoring, customizable reports, dashboards, and real-time analytics.
- On-the-go deal tracking and task prioritization: Mobile access and sales force automation.
- Integration of emails, automation of workflows, and conversation intelligence to facilitate effective communication.
- Collaborative tools and pipeline inspection forecast management.
Pricing
- Free Suite: $0/maximum of 2 users.
- Starter Suite: $25USD/ User/Month (Billed monthly or annually)
- Pro Suite: $100 USD/ User/Month (Billed annually)
2. HubSpot CRM
Website: https://www.hubspot.com/products/sales
HubSpot CRM is a strong, AI-enabled customer relationship management system that integrates contact information, sales pipelines, marketing automation engines, customer support software, and site management into one system and allows companies to monitor interactions, automate operations, and provide a personalized experience through the whole customer life cycle.
It’s free core platform includes basic features such as contact management and email tracking, live chat and meeting scheduling, deal pipelines, whereas premium hubs have more sophisticated features such as predictive lead scoring, artificial intelligence-based content creation through Breeze Copilot, revenue forecasting, and automatic integrations with applications such as Gmail, Outlook, Stripe, and Snowflake.
Key Features:
- Easy contact and lead management with smooth interaction tracking through email, calls, and social media.
- Drag and drop deal boards and AI-assisted deal scoring in customizable sales pipelines.
- Opening email monitoring, email chains, and personalized outreach and follow-ups.
- Prospect engagement through scheduling meetings, making calls, and 1:1 video creation to be efficient.
- Pipeline visibility reporting, revenue forecasting reporting, and team performance metrics reporting.
- Connections to more than 1,000 applications such as Salesforce, Zoom, and LinkedIn.
- eSigning payments and quoting straight off deals.
Pricing:
- Professional: Starts at/₹7,497/mo/seat
- Enterprise: Starts at/₹12,500/mo/seat
3. Zoho CRM
Website: https://www.zoho.com/crm/
Zoho CRM, which is commonly discussed within the implications of its Sales Cloud-like functionality, is a cloud-based customer relationship management solution that facilitates the simplification of sales processes, monitoring customer relationships, and enhancing the productivity of teams of both large and small companies.
It centralizes customer data at different touchpoints, automates recurring processes, including lead assignment and follow-ups, and provides sales teams with real-time customer data as dashboards and analytics to predict performance by customers, deal pipeline management, and acts as a deal closer. It gives the chance to make data-focused decisions and coordinates the trips with AI-driven functionalities like smart recommendations and suggestions, and operates in coexistence with other tools to enhance cooperation.
Key Features:
- Consolidation of customer data to a 360-degree view and trend analysis.
- Automation of the sales force in terms of scheduling, emails, and lead scoring.
- Live dashboards on KPI such as leads, pipelines, and deal values.
- Predictions, anomaly detection, and workflow automation AI agents.
- Orchestration and process management of journeys, including blueprints with customization.
- On-the-go internet and interaction app.
- Sales trend analytics and reporting, sales forecasting, and performance of the teams.
- Integration and multi-channel communication with such tools as Office 365.
Pricing:
- Standard: ₹800₹800/user/month billed annually
- Professional: ₹1,400₹1400/user/month billed annually
- Enterprise: ₹2,400₹2400/user/month billed annually
4. Pipedrive
Website: https://www.pipedrive.com
Pipedrive is a customer relationship management (CRM) software created on cloud-based solutions, which are mainly used by sales teams to manage and visualize their sales pipelines. It has a drag-and-drop pipeline customization, deal tracking in stages, robotic repetitive workflows such as following up and lead routing, and performance reports.
Having more than 500 integrations, including Google Workspace, Mailchimp, and Zapier, allows for centralizing customer data, improving forecasting, and helping small to medium-sized businesses to make more deals more efficiently.
Key Features:
- Drag-and-drop deal tracking with bottleneck identification, a Visual sales pipeline.
- Automated contact and lead management of emails, tasks, and follow-ups.
- Sales performance, win rates, and revenue forecast reporting and analytics
- Long-term integrations with such tools as email clients, marketing apps, and Google Workspace.
- On-the-go mobile app to schedule the activities.
- Workflow Automation and AI-based lead scoring.
Pricing:
- Lite: US$14/Per seat per month, billed annually
- Growth: US$24/Per seat per month, billed annually
- Premium: US$49/Per seat per month, billed annually
5. Freshsales (Freshworks CRM)
Website: https://www.freshworks.com/crm/sales/.
Freshsales is a new AI-based CRM solution built by Freshworks that functions as sales tracking software using simple steps to help sales teams generate leads, store customer data, automate, and visualize pipelines in real-time to close deals faster and increase revenue.
Freshsales is a simple tool designed to track and manage sales and enable sales and marketing teams to manage deals to close them in time and increase revenue. It is unique with Freddy AI, with automated understanding of information such as lead scoring, predictions of deals, and integrated calling, emailing, and analytics features.
Key Features:
- Contact and deal management based on 360 customers, kanban pipelines.
- Lead scoring, visitor tracking, and rotten deal alerts made by AI to prioritize the high-potential opportunities.
- Incorporated phone, email, chat, and WhatsApp with automatic logging of communication.
- In-flight sales forecasting, win-loss forecasting, and performance insight custom reporting.
- Automation of workflow, sales sequence, and campaigns of multi-channel nurturing.
Pricing:
- Growth: ₹749/user/month, billed annually
- Pro: ₹3,239/user/month, billed annually
- Enterprise: ₹4,899/user/month, billed annually
6. Zendesk Sell
Website: https://www.zendesk.com/sell/
Zendesk Sell is a complete sales tracking program that consolidates management of customer relationships and allows teams to trace pipelines, make accurate predictions on sales, and effectively nurture leads. It focuses on real-time insights into sales actions, and it has facilities to record all calls, emails, and tasks, and it offers actionable information through customizable dashboards to see the trends and increase performance.
It is scaled to be efficient both with small businesses and larger organizations, enabling teams to collaborate, such as sales, support, and marketing, in that all data is consolidated, and manual repetitive tasks are automated, such as follow-up.
Key Features:
- Sales pipelines that can be customized and drag-and-drop dealt with to monitor deals and identify bottlenecks.
- Complete customer perspective, including sales and customer care information to enhance personalization.
- Prebuilt dashboard reporting and analytics with custom reporting and precise forecasting.
- Call and text logging, automated email/task sequences, and smart lists of lead segmentation.
- Reporting of activities, performance, and pipeline analysis to make data-driven decisions.
Pricing:
- Sell Team: US$ 19/month/For sales teams that are just starting out.
- Sell Growth: US$ 55/month/For growing sales teams.
- Suite Professional: US$ 115/month/For scaling sales teams.
7. Microsoft Dynamics 365 Sales
Website: https://www.microsoft.com/en-us/dynamics-365/products/sales
This solution is Microsoft Dynamics 365 Sales, which is a cloud-based Customer Relationship Management (CRM) and powerful sales tracking software aimed at automating the whole sales process, including lead generation and nurturing to opportunity management, forecasting, and closing deals. It combines AI-powered solutions, including predictive lead scoring, guided selling, and conversation intelligence, to assist sales teams in focusing on high-value prospects, engaging in better customer relationships, and achieving faster revenue gains.
It has characteristics such as customizable pipelines, automated processes, real-time analytics, interactive dashboards, smooth integration with Microsoft applications such as Outlook and Teams, and powerful reporting to monitor quota performance and provide data transparency across sales, marketing, and service teams.
Key Features:
- Detailed pipeline control of tracking of accounts, contacts, leads, opportunities, quotes, orders, and invoices.
- The artificial intelligence-based forecasts through Copilot to predict revenue, assess the performance of the team, win rates, and conversion rates.
- Sales goals tracking and performance data visualization through interactive dashboards and real-time tracking with KPI.
- Workflow, task, and activity automation, which minimizes manual data entry and custom sales applications.
- Tracking of competitors, product catalogues, sales literature management, and user security permissions.
- Integration with LinkedIn Sales Navigator, Excel exports, and external data sources to provide enriched experiences with sellers.
Pricing:
- Dynamics 365 Sales free trial: Free
- Dynamics 365 Sales Professional: $65.00/user/month, paid yearly
- Dynamics 365 Sales Enterprise Edition: $105.00/user/month, paid yearly
- Dynamics 365 Sales Premium: $150.00/user/month, paid yearly
- Microsoft Relationship Sales: Variable
8. LeadSquared
Website: https://www.leadsquared.com
LeadSquared is an all-encompassing sales CRM and marketing automation software that assists in enhancing the oiling of lead capture, tracking, nurturing, and conversion in enterprises, especially in high-velocity sales such as education, real estate, and BFSI.
It allows sales teams to distribute leads automatically (by geography or product), monitor pipeline movement with real-time information, automatically score leads with behavioral data, and shorten deal close-outs with omnichannel communication via email, SMS, WhatsApp, and voice calls. LeadSquared enables the reduction of sales cycle time and increases revenue efficiency by integrating with more than 200 tools and offering access that is mobile-first.
Key Features:
- Multiple sources of lead, such as websites, social media, calls, chats, and campaigns, are automatically responsive landing pages and widgets.
- Automated lead scoring and qualification, and distribution to the sales reps using predetermined rules.
- Journey tracking, geo-fencing, geo-tagging, and real-time dashboards. Sales pipeline management and churn, and stage monitoring.
- Email/SMS marketing, drip nurturing, and behavioral intelligence.
- Advanced lead engagement, source, conversion rate, and ROI analytics and reporting.
- On-the-go updates, call logs, and document uploads. Omnichannel support and mobile CRM.
- Integration to tools such as Zapier, Exotel and enterprise to facilitate a smooth flow of data.
Pricing:
- Sales Pro: ₹2,500/user/mo
- Sales Super: ₹5,000/user/mo
9. Keap (Infusionsoft)
Website: https://keap.com
Previously called Infusionsoft and now called Keap, is an all-inclusive CRM and sales tracking software that is catered to small businesses and entrepreneurs to simplify the process of lead management, automate marketing, and enhance sales efficiency. Its essence sales tracking capabilities have a customizable visual sales pipeline, which sorts out leads and deals into phases (such as new leads, proposal, or closed deal), automatically initiates emails, tasks, or follow-ups as prospects progress, and a centralized dashboard to provide real-time control.
The users enjoy the strength of reporting on metrics like conversion rates by lead source, revenue trends, email open/ clicked rates, and pipeline progression, as well as payments, invoices, and e-commerce integrations to trace customer interactions starting with the first contact up to the purchase, and further to save time and scale up operations without collapsing.
Key Features:
- Dynamic sales pipeline to organize leads, deals, and follow-ups in a single view.
- Auto-qualifying of leads, email sequences, and customer-based task reminders.
- Contact management, CRM with unlimited custom fields, tagging, and 360 customer insider knowledge.
- Sales forecasting, campaign ROI, revenue tracking and referral performance reporting, and analytics.
- E-commerce products such as invoicing, processing payments, recurring billing, and checkout forms.
- Segmentation campaign marketing, A/B testing marketing, landing pages, and web visitor monitoring.
- iOS/Android apps with QuickBooks integration, Gmail, and payment gateways (Stripe).
Pricing:
- Starting Price: $299/mo(Billed monthly)
10. Copper CRM
Website: https://www.copper.com
Copper CRM is a purpose-built Google Workspace–integrated sales tracking software and customer relationship management platform designed to have seamless integration with Gmail, Google Calendar, and Google Docs, enabling users to manage leads, contacts, deals, and customer interactions directly from their inbox.
It features graphical drag-and-drop sales pipelines, AI-enhanced automations such as email triggers and reminders, optional reporting, and project management tools to support post-sale delivery and repeat business. Simple in nature and designed for small- to medium-sized teams, Copper prioritizes a Google-like interface, mobile app support, and integrations with tools like DocuSign and QuickBooks, allowing teams to build strong relationships without spending excessive time on training.
Key Features:
- Tracking emails and tracking directly on Gmail to track the opening and replies.
- Drag and drop pipelines can be customized to track deals and manage pipelines in real time.
- Unlimited storage of leads and contacts on higher plans, enrichment tools.
- Automation of tasks, alerts, and workflow triggers to be efficient.
- Individual reporting and sales analytics, which can be exported to Google Sheets with charts such as bar and heatmap.
- Third-party integrations such as Mailchimp, Zapier, LinkedIn, and WordPress.
- Kanban board project management and team collaboration.
Pricing:
- Starter: $9 per seat/per month paid annually
- Basic: $23 per seat/per month paid annually
- Professional: $59 per seat/per month paid annually
- Business: $99 per seat/per month paid annually
11. Bitrix24
Website: https://www.bitrix24.com.
Bitrix24 is a complete online workspace system with built-in powerful sales tracking software in its CRM module, which allows businesses to track leads, deals, customer interactions, and sales pipelines in real-time. It unites communication history, such as emails, calls, and meetings, automates business processes such as the distribution of leads and invoicing, and offers performance analytics and forecasting, which is why it fits the needs of any sales team that wants to be efficient without various fragmented tools.
It has both cloud and on-premise deployment, and it has AI-powered capabilities, such as deal scoring and task automation, which improve sales processes.
Key Features:
- Lead capture, deal pipelines, customer communication, and AI recommendations CRM suite.
- Automation of sales, such as lead scoring and routing of tasks, invoicing, and reporting.
- Email, call, meeting, and activity history interaction tracking.
- Staged pipeline management, conversion rates, and revenue projections.
- Teamwork applications such as chat, video conferencing, shared calendar, and telephony integration.
- Individual reports and sales efficiency, and funnel analytics.
Pricing:
- Basic: Rs.1,590/ organization / month / billed annually
- Standard: Rs.3,990/ organization / month / billed annually
- Professional: Rs.7,990/ organization / month / billed annually
- Enterprise: Rs.15,990/ organization / month / billed annually
12. Insightly CRM
Website: https://www.insightly.com
Insightly CRM is a cloud-based sales tracking software, specifically targeting small to medium-sized businesses, providing a user-friendly interface to maintain customer relationships, sales pipelines, automated workflows, and integrate with other tools, such as Google Workspace and Mailchimp, so that the operation can be seamless.
It is built on CRM capabilities and project management, which allows teams to track leads, opportunities, deals, and post-sale activities with customizable dashboards and real-time reporting. It is especially helpful with sales teams that need to speed up revenue growth with such options as AI Copilot to understand insights and mobile access to track it on the go.
Key Features:
- Activity tracking, many-to-many relationship, contact, and lead management.
- Visualization of deals, Sales pipeline, and opportunity management that can be customized.
- Automation of workflow, assigning tasks, and calendar.
- AI Copilot to automate tasks, summarize emails, and make discoveries.
- Reporting, analytics, funnel, and performance pre-built dashboards.
- Integration of emails, esales tracking software mail templates, bulk email, and quote generator.
- iOS and Android mobile applications, as well as third-party connections through AppConnect.
- Project management, marketing automatio,n and support ticketing options.
Pricing:
- Plus: $29per user / month/All prices USD, billed annually
- Professional: $49per user / month/All prices USD, billed annually
- Enterprise: $99per user / month/All prices USD, billed annually
Comparision Table
| Software Name | Price (per user/month, billed annually) | Free Plan | Best For |
|---|---|---|---|
| Salesforce Sales Cloud | Starter: $25, Pro: $80, Enterprise: $165, Unlimited: $330 | No | Large enterprises, AI forecasting |
| HubSpot CRM | Starter: $50, Professional: $400+, Enterprise: $1200+ | Yes (basic CRM) | All-in-one inbound sales, small teams, |
| Zoho CRM | Standard: $14, higher tiers vary | Yes (3 users, limited) | Affordable scalability, SMBs in India |
| Pipedrive | Essential: $14, Advanced: $39, Professional: $59 | 14-day trial | Visual pipelines, SMB sales focus, |
| Freshsales | Growth: $15, Pro: $39, Enterprise: $69 | Yes (entry-level) | AI lead scoring, high-velocity sales, |
| Zendesk Sell | Team/Growth: $19, Professional: $115 | No | Pipeline visibility, service integration, |
| Microsoft Dynamics 365 | Professional: $65, Enterprise: $105 | No | Microsoft ecosystem users |
| LeadSquared | Lite: $25, Pro: $50, Super: $100 | No (demos available) | High-velocity leads (edu, real estate) |
| Keap (Infusionsoft) | Pro: $149, Max: $199+ | No | Small biz automation, e-commerce |
| Copper CRM | Basic: $29/$23 annual, higher tiers vary | Trial | Google Workspace users |
| Bitrix24 | Basic: $99 (up to 50 users) | Yes (unlimited users) | Team collaboration, all-in-one |
| Insightly CRM | Plus: $29, Professional: $49 | Trial | SMBs with project management |
Conclusion
Sales tracking software is a game-changer for the way you operate a business in a competitive market, India, to manage pipelines, predict revenue, and grow a business using real-time dashboards, AI insights, and integrations with other tools, such as ActiveCampaign and Google Workspace.
When you buy Salesforce, HubSpot, Zoho CRM, or LeadSquared, which are designed to be scalable, secure, and affordable at minimum starting with free options or ₹15-100/user/month, you will get rid of spreadsheets, automate processes, increase productivity in a team, and make customer experiences more personalized to achieve more conversions and long-term success. Select an airing tool that fits your sales volume and trial with 14-30-day Free trials to rescue your plan today.
FAQs
Q.1 What is Sales Tracking Software?
Online Sales tracking tools is a type of software that assists businesses in tracking, managing, and analyzing the sales cycle, including the process of capturing and nurturing of leads all the way to closing the deal and forecasting the revenues of the business.
Q.2 What is The Difference Between a CRM And Sales Tracking Software?
CRM deals with the overall customer relationship management, whilst sales tracking tools deals with pipeline visibility, deal progress, forecasting, and rep performance measures, and is commonly used with a CRM to provide a full picture.
Q.3 What is the Significance of Sales Tracking Platform To Small Businesses?
Small teams have it work less, less leakage of leads, and better visibility as to what actually generates revenue in the business, and better decision-making by the owners.
Q.4 What is The Benefit of Sales Tracking Software To Sales Forecasting?
The software will produce more precise revenue forecasts and enable teams to assign resources to the opportunities that will have the most significant impact with the help of historical data, win rates, and pipeline stages.
Q.5 Does Sales Tracking Software Support The Tools That I Already Use?
The majority of the current platforms connect with CRMs, email applications, Google Workspace, marketing automation, calling software, and popular applications such as ActiveCampaign, Zoom, and LinkedIn.
Q.6 Is it Applicable in Remote Field Sales Teams To Sales Tracking Tools?
Yes, most of them have mobile applications, GPS-based activities, and on-the-road pipeline updates, which make them the perfect fit with the remote and field-based sales teams.