Pune has seen strong growth in e-commerce startups over the past few years, making it a preferred city for both new businesses and well-established companies. From baby and parenting products to B2B logistics and supply chain platforms, many e-commerce companies in Pune are helping shape this growth. Increasing investor interest in these areas shows that Pune has a healthy, practical business environment for online commerce.
This article is a clear, practical guide for business founders, job seekers, and decision-makers to understand Pune’s e-commerce ecosystem through structured research, company disclosures, and regional hiring trends, or to learn about top e-commerce companies in Pune. It explains what each company does, the types of services or products they offer, and how they fit into Pune’s growing e-commerce ecosystem.
Quick Snapshot of Pune’s E-Commerce Growth
Pune has become a strong hub for e-commerce companies in India due to its strategic location, lower costs, and skilled workforce. It is located between Mumbai and Bangalore.
The city has well-known colleges such as COEP, Symbiosis, and Pune University, which provide a steady supply of graduates for jobs in technology, marketing, and operations. Because of this, companies find it easier to hire talent in Pune.
By 2025, Pune has more than 1,800 startups, many of them working in e-commerce, logistics, and retail technology. Startups in the city raised around $395 million in 2024, indicating that investors continue to trust Pune despite slower funding elsewhere.
This growth matches the overall rise of online shopping in India. The Indian e-commerce market is expected to cross $200 billion by 2025 and keep growing in the coming years. As a result, Pune has become a popular base for online businesses, logistics companies, and digital marketplaces.
Also Read: E Commerce Companies in Bangalore
Comparison table: Pune E-Commerce Startups List
| Company Name | Founded | Business Type | Core Focus Area | Target Market |
|---|---|---|---|---|
| FirstCry | 2010 | B2C E-Commerce | Baby & Kids Products | Consumers (India & Global) |
| ElasticRun | 2016 | B2B E-Commerce | Rural Distribution & FMCG | Kirana Stores, Brands |
| Ugaoo | 2015 | B2C E-Commerce | Urban Gardening | Urban Consumers |
| Biddano | 2016 | B2B Marketplace | Healthcare Procurement | Hospitals & Clinics |
| BuildMyMart | 2023 | SaaS + E-Commerce | SMB Online Selling | Small & Medium Businesses |
| Xpressbees | 2015 | Logistics & Fulfillment | E-Commerce Logistics | B2B & B2C Companies |
| QuickShift | 2016 | Fulfillment Services | Same-Day Delivery | Online Retailers |
| AutoDukan | 2017 | B2B Marketplace | Automotive Spare Parts | Garages & Dealers |
| Buyhatke | 2012 | Consumer Tool | Price Comparison | Online Shoppers |
| thob | 2021 | E-Commerce Technology | 3D Virtual Stores | D2C Brands |
| MetroGuild | 2015 | SaaS Platform | Omni-Channel CRM | Sales-Driven Businesses |
| Tickle Your Art (TUA) | 2021 | Social E-Commerce | Art & Social Impact Products | Conscious Consumers |
| Boxtron International | 2019 | B2B Solutions | Sustainable Packaging | Industrial Businesses |
| LeoMetric Technology | 2013 | Tech Services | Mobile & E-Commerce Development | Startups & Enterprises |
| Mobicloud Technologies | 2015 | Digital Products | Gaming & App Development | Consumers & Clients |
| Code Pater | 2014 | Digital Agency | Web & E-Commerce Marketing | Businesses |
| Garage.com | 2015 | Tech / E-Commerce | Limited Public Data | Not Clearly Defined |
| Rent An Attire | 2015 | Rental E-Commerce | Designer Fashion Rental | Premium Consumers |
| Sekel Tech | 2016 | SaaS Platform | Omni-Commerce & Hyperlocal Marketing | Multi-Location Retail Brands |
| Plobal Apps | 2014 | SaaS Platform | Mobile App Builder for E-Commerce | Shopify & D2C Brands |
Top 20 E-Commerce Companies in Pune (2026 Rankings)
1. FirstCry
- Founded In 2010
- Founders: Supam Maheshwari, Amitava Saha
- Website: https://www.firstcry.com/
- Address: Sohrab Hall, Tadiwala Road, Pune
FirstCry is the leading player in the shopping for babies and kids in India, having a customer base of more than 25 million in India and abroad, and it stands out among e-commerce companies in Pune for its scale and reach. It has 6,000+ employees and has attracted more than 410.1 million of investor funds, such as SoftBank Vision Fund. Their mission is to ensure parenthood is happy by providing a safe shopping experience and holistic parenting support services.
Key Products:
- Fashion accessories and a baby clothing line.
- Safety equipment and nursery furniture.
- Books and educational learning materials, toys.
- Maternity products and wellness services.
- Guidance and child development services (parenting).
2. ElasticRun
- Founded In 2016
- Founders: Sandeep Deshmukh and team
- Website: https://elastic.run/
- Address: Saudagar, Pune
ElasticRun is transforming the distribution case in rural India using an e-commerce platform for B2B dealings, positioning itself among notable e-commerce companies in Pune with a focus on underserved markets. The company also penetrates deep into the rural markets, which cannot be reached using the traditional networks. Through crowdsourced logistics, ElasticRun will link brands to stores in rural areas and create valuable transactional data for financial services and market insight.
Key Products:
- Rural distribution network expansion services.
- Last-mile logistics solutions in crowdsourcing.
- FMCG brands B2B marketplace.
- Brand transaction analytics.
- Rural store financial services facilitation.
3. Ugaoo
- Founded In 2015
- Founders: Siddhant Bhalinge
- Website: https://www.ugaoo.com/
- Address: Baner, Pune
Ugaoo encourages urban gardening by offering all-inclusive online solutions for plant care and has emerged as a recognizable Pune-based e-commerce startup serving lifestyle and home gardening needs. RPG Ventures and seven other investors raised funds for the company. They also provide all that is required to make dream gardens, such as seeds and equipment, as well as professional knowledge, to reconnect with nature by means of easy-to-practice urban gardening.
Key Products:
- Plant diversity in terms of indoor and outdoor development.
- Tools of gardening and equipment.
- Soil products, fertilizers, and seeds.
- Planners and ornamental pots in the garden.
- Professional gardening advice and instructions.
4. Biddano
- Founded In 2016
- Founders: Ashok Yadav, Talha Shaikh
- Website: https://biddano.com/
- Address: Pune, Maharashtra
Biddano converts the healthcare procurement by providing the Healthcare Service Providers with consortium discounts and is counted among specialized e commerce companies in Pune focused on the healthcare sector. They offer an all-in-one, organized procurement solution with smart analytics to help hospitals reduce costs and improve resource efficiency. The platform manages healthcare supply chains using technology and continues to reduce procurement costs for hospital partners.
Key Products:
- Hospital hospital consortium buying platform.
- Intelligent buying analytics bundle.
- Solutions of supply chain management.
- The HSP is consulting on cost reduction.
- Systems of vendor management and comparison.
5. BuildMyMart
- Founded In 2023
- Founders: Shreya Mahajan and team
- Website: https://buildmymart.com/
- Address: Pune, Maharashtra
BuildMyMart is a company that democratizes the online selling of small and medium-sized businesses by offering low pricing and subscription-based solutions in e-commerce, and is part of the growing ecosystem of e-commerce companies in Pune, supporting SMBs. The platform will help businesses sell products online more effectively, generating higher revenue and margins. The merchants do not need extensive technical knowledge because they are user-friendly, which allows them to deliver high-quality shopping experiences.
Key Products:
- Access to subscription-based e-commerce platforms.
- Online store templates are customizable.
- Included services: Paying gateway integration.
- Small business inventory management.
- Analytics dashboard, marketing, and features.
6. Xpressbees
- Founded In 2015
- Industry: Logistics & E-Commerce Fulfillment
- Founders: Amitava Saha
- Website: https://www.xpressbees.com/
- Address: Kalyani Nagar, Pune
Xpressbees is an Indian unicorn logistics firm that was founded as a spin-off of FirstCry and is widely recognized among major e-commerce companies in Pune operating in logistics and fulfillment. The firm has 4,500+ service centers and 250 hubs that have 28,000+ delivery partners all over the country. Having raised over $ 356 million from Alibaba Group and Blackstone, Xpressbees offers holistic logistics services to e-commerce companies.
Key Products:
- Express delivery of e-commerce around the country.
- Reverse logistics and returns management.
- International logistics and shipping.
- Warehousing and fulfillment solutions.
- B2B and B2C logistics services
7. QuickShift
- Founded In 2016
- Founders: Anshul Goenka
- Website: https://www.quickshift.in/
- Address: Mahal Chowk, Pune
QuickShift is a company that offers e-commerce fulfillment services (full-stack) that focuses on the same-day delivery service. The company obtained capital through Atomic Capital and three other investors. Their holistic model handles warehousing, order processing, and fast delivery, enabling the e-commerce business to keep pace with increasing customer demand.
Key Products:
- Delivery fulfillment on the same day.
- Inventory management solutions, Warehousing.
- Packaging and order processing services.
- Logistics technology: Real-time tracking.
- Reverse logistics and returns management.
8. AutoDukan
- Founded In 2017.
- Founders: Gunjan Ruparelia
- Website: https://autodukan.com/
- Address: East Street, Camp, Pune
AutoDukan is a B2B trading platform involved in the trade of automotive parts and represents a niche segment within e-commerce companies in Pune focused on the automobile ecosystem. With 3,000+ customers, 600+ sellers, and INR 175 crore+ in virtual inventory, they process 800+ orders every month. The application streamlines the process of claiming insurance vehicles by enabling the company to order the vehicle’s required parts directly through unique technology agreements with proven vendors.
Key Products:
- B2B marketplace of automobile spare parts.
- Solutions in insurance claim processing.
- Authenticated seller network for quality assurance.
- Inventory management system on the Web.
- Garages and dealers are directly procured.
9. Buyhatke
- Founded In 2012
- Founders: Rohit Shah
- Website: https://buyhatke.com/
- Address: Pune, Maharashtra
Buyhatke is a web-based service that helps consumers make purchasing decisions. The platform compiles prices, offers, and product data from several e-commerce platforms. By providing this service, the shoppers are more likely to find the best prices and make informed purchasing decisions in the fragmented Indian online shopping market.
Key Products:
- Comparison of prices through e-commerce.
- Notification of deals and discounts.
- Aggregation services of product reviews.
- Shopping wishlist management software.
- Smart shopping extensions in browsers.
10. thob
- Founded In 2021
- Founders: Rohan Lamghare
- Website: https://thob.studio/
- Address: Pune, Maharashtra
This converts the conventional e-commerce sites into 3D interactive websites, providing unparalleled shopping experiences and placing the company among innovative e commerce companies in Pune focused on immersive digital commerce. The first funding was 30,000 dollars from the company. The virtual store setups feature real-time 3D customization and visualization, allowing customers to interact with products in immersive environments before purchase.
Key Products:
- Solutions for 3D product visualization technology.
- Service of creating a virtual store environment.
- Product customization tools in real-time.
- Conversion at an interactive e-commerce platform.
- Improved customer engagement solutions.
11. MetroGuild
- Founded In 2015
- Founders: Arif Amirani,
- Website: https://metroguild.com/
- Address: Sasoon Road, Pune
MetroGuild develops omnichannel communication products, including Metroleads CRM, Teleport, and Metro Voice, to help businesses turn leads into customers. The site will help hybrid companies manage the challenges of handling voice calls, email, social media, and face-to-face communication. Their solutions allow regular interaction with all customer touchpoints.
Key Products:
- Metraleads CRM lead management.
- Omnichannel: a platform called Teleport.
- MetroVoice is a voice communication service.
- Tools of social media integration.
- Systems of customer engagement and nurturing.
12. Tickle Your Art (TUA)
- Founded In 2021
- Founders: Shweta Runwal
- Website: https://tickleyourart.com/
- Address: Gultekid, Pune
TUA raises awareness of Down Syndrome by using art, as well as increasing the market opportunities for people withspecial needs, while being part of socially driven e commerce companies in Pune. The social enterprise disrupts the typecasting in the FMCG industry in India through the sale of a variety of product categories that are not limited to the traditional sympathy purchases. They offer substantial training and work to individuals with Down Syndrome.
Key Products:
- Special people make artistic products.
- Down Syndrome awareness merchandise.
- Art and design services on a custom basis.
- Special needs training programs.
- Social impact gift items
13. Boxtron International
- Founded In 2019
- Founders: Viraj Parakh
- Website: https://boxtron.co.in/
- Address: Haveli, Pune, Maharashtra
Boxtron shifts the packaging industry standards to the returnable and reusable platforms, making the zero-waste and pooling asset culture. The company is concentrated on minimizing the use of single-use packaging material as well as the minimization of the industrial packaging expenses. Their solutions are customized to assist businesses in reaching the Zero Solid Waste Targets with innovative returnable packing systems.
Key Products:
- Reusable industrial packing products.
- RePack Packaging Design and Production.
- Business asset pooling services.
- Personalized packaging optimization consulting.
- Sustainability reporting and tracking software.
14. LeoMetric Technology
- Founded In 2013
- Founders: Ram Khatake
- Website: https://leometric.com/
- Address: Pune, Maharashtra
LeoMetric Technology works together with startups, SMEs, and enterprises in terms of the achievement of business objectives by utilizing mobile-based initiatives, and contributes to the ecosystem of e commerce companies in Pune through technology-driven solutions. Their 35+ Mobility Excellence Team provides full-cycle solutions in UI/UX design, app development, mobile strategy, and cloud solutions, as well as mass deployments. They assist the clients in taking advantage of the new mobility technologies.
Key Products:
- iOS/ Android mobile app development.
- UI/UX design and strategy services.
- Solution architecture based on the cloud.
- Development of e-commerce platforms.
- Enterprise mobility consulting solutions.
15. Mobicloud Technologies
- Founded In 2015
- Founders: Dipikaa Sharma
- Website: https://mobicloudtechnologies.com/home/best-software-company
- Address: Viman Nagar, Pune
Mobicloud creates, releases, assembles, and promotes games for mobile, web, and desktop. The company develops its own IPs and characters and develops projects on behalf of clients. They are skilled in the development of quality games and apps for Android, iOS, and Windows platforms.
Key Products:
- Android and iOS mobile games.
- Web-based gaming platforms
- Development services for desktop games.
- Tailored game production to customers.
- Distribution and publication services of games.
16. Code Pater
- Founded In 2014
- Founders: Rabhat Kumar
- Website: https://www.codepater.com/
- Address: Pune, Maharashtra, India
Code Pater is a one-stop digital marketing and design firm that develops strong websites that can be used as marketing channels and operates within the landscape of e commerce companies in Pune, offering digital growth solutions. Their designs are based on the ultimate user experience for the target audiences. The agency assists companies in achieving a good presence on the internet through effective online marketing and persuasive design solutions.
Key Products:
- Web designing and development services.
- Online marketing plan and implementation.
- Consulting in the field of user experience optimization.
- Solutions branding and creative.
- Services for the development of e-commerce websites.
17. Garage.com
- Founded In 2015.
- Founders: Amey Pardeshi
- Website: Garage.com
- Address: Pashan Sus Road, Sus, Pune-411021
Scarcity of data on the operations of Garage.com. The company seems to be engaged in technology services or e-commerce located in Pune. Their business model, product, and services would need further research in addition to the information given.
Key Products:
- Data that is not known at the moment.
- Information needs additional investigation.
- Not specified business model.
- Undocumented service offerings.
- Lack of information on the products.
18. Rent An Attire
- Founded In 2015
- Founders: Laveena Laitonjam
- Website: https://www.rentanattire.com/index.php
- Address: Kharadi, Pune
Rent An Attire is the most popular high-end fashion rental enterprise in India that focuses on sustainable luxury by offering rentals of designer outfits and stands among lifestyle-focused e commerce companies in Pune. They sell both online and in physical stores in Pune, Dehradun, and Indore, and are exclusive to designers such as Sabyasachi, Amit Aggarwal, and Dolly J. The company employs 11-50 staff, and it had 65.5 lakh yearly earnings in March 2024.
Key Products:
- Bridal lehenga and saree rental.
- Groom sherwanis and a tuxedo.
- Dresses of a bridesmaid and groomsmen.
- Pre-wedding shoot, designer clothes on offer.
- On hire wedding jewelry and accessories.
19. Plobal Apps
- Founded In 2014
- Founders: Vinay Sapkal
- Website: https://www.plobalapps.com/
- Address: Pune, Maharashtra
Plobal Apps is a no-code SaaS platform that transforms Shopify stores into high-performing native iOS and Android apps in minutes. It was established as an e commerce mobile app builder that transforms brands to increase conversions, retention, and revenue by creating customized push notifications and smooth shopping experiences. Probable Apps can help businesses access 24/7 professional support and success-based pricing, resulting in a 10x increase in mobile conversions.
Key Products:
- No-code mobile app builder
- Managing Push notification campaigns.
- Custom block of code capability.
- In-depth analytics of app performance.
- Smooth Shopify integration systems
20. Sekel Tech
- Founded In 2016
- Founders: Rakesh
- Website:https://sekel.tech/
- Address: Pune, Maharashtra
Sekel Tech is an omni-commerce and hyperlocal discovery SaaS company that was started in 2016 and operates alongside advanced e commerce companies in Pune by connecting online and offline customer experience in multi-location retail corporations. It is the platform that generates high-quality leads through unified marketing tools, business listing management, campaigns, and analytics. With SOC2, IS, O, and GDPR compliance, Sekel Tech provides Fortune 500 brands with 4.6 million quarterly leads and an outstanding 18–20% lead-to-sale conversion rate through data-driven hyperlocal tactics.
Key Products:
- Active hyper-local marketing system.
- Improved local search presence.
- Live customer intelligence analytics.
- Artificial intelligence-based engagement and automation.
- SellrApp retail management system.
How to Choose the Right E-Commerce Company in Pune for Your Business
- Industry Specialization Match: Do you have domain knowledge that matches precisely with your product category needs?
- Technology Stack Capabilities: Evaluate their technical underpinnings, scalability, and integration capabilities to support expansion.
- Track Record and References: Research on their profile on clients, success stories, history of funding, and customer reviews.
- Service Coverage and Support: Deciding on the degree of logistics coverage, level of customer service, level of policies, and pre-/after sales services.
- Pricing and Value Proposition: Compare the prices of the services, commission structure, and hidden fees, and the overall value to the competitors.
Career Opportunities in E-Commerce Companies in Pune: 2025 Based Data Insights
| Hiring Source / Company Type | Common Job Roles | Who Can Apply | Typical Salary Range |
|---|---|---|---|
| Large E-Commerce Companies | E-commerce Executive, Operations Executive, Catalogue Manager | Freshers & Experienced | ₹3–6 LPA |
| Logistics & Fulfillment Companies | Customer Support, Delivery Operations, Warehouse Coordinator | Freshers & Mid-Level | ₹2.5–5 LPA |
| Startups & Mid-Size E-Commerce Firms | Digital Marketing Executive, Sales Executive, Store Manager | Freshers | ₹2–4 LPA |
| SaaS & E-Commerce Tech Companies | Product Support, Account Manager, QA Executive | 1–5 Years | ₹4–8 LPA |
| E-Commerce Sales & Support Roles | E-commerce Sales Executive, Client Support | Freshers | ₹15,000–35,000 per month |
| Operations & Backend Teams | Order Processing, Inventory Executive | Freshers | ₹18,000–30,000 per month |
| Walk-In & Contract Hiring | Customer Service, Fulfillment Staff | Any Level | Varies |
Conclusion
The e-commerce ecosystem of Pune is highly varied, where FirstCry prevails with its baby products, and ElasticRun breaks the logistics of the rural area, making the city home to diverse e-commerce companies across multiple sectors. The city offers significant business opportunities for businesspeople, job seekers, and companies seeking effective e-commerce partners.
As digital commerce is growing steadily in India, the strategic potential of the city, talent pool, and entrepreneurial spirit of Pune have ensured that it will grow in the long run. Pune offers some of the best e-commerce opportunities for the future, whether for embarking on a new venture, job-seeking, or partnering with more established players.
FAQs
Which are the largest e-commerce companies in Pune?
FirstCry is the leader, with 25 million clients, 6,000 employees, and 410 million in investments from investors such as SoftBank Vision Fund.
Why start-up e-commerce in Pune?
The reason why Pune is the best is due to its low cost, superior educational facilities, advanced IT system, policies that are friendly, and its proximity to Mumbai.
What is the remuneration of the e-commerce jobs in Pune?
Entry-level salaries range from 3-6 lakhs; mid-level salaries from 6-15 lakhs; and senior positions from 15-30 lakhs, with equity per annum.
How is the e-commerce industry in Pune different from the one in Bangalore?
The rationale for comparing Pune to Bangalore is that operations costs are lower, there is emerging talent, and the niche is stronger, compared with the more mature ecosystem and higher competition in Bangalore.