Belgian Waffle Franchise Cost in 2025: Investment, Fees & Profit Potential Explained
The sweet transformation of the dessert industry has taken place over the past few years. Traditional goodies used to be a monopoly, but the market now is rushing into international flavours. Waffles specifically have made it to the centre stage as a fashionable dessert that people of all ages adore. The Belgian Waffle Co., with more than 47,500 waffles sold daily and 600+ distribution points across the country, is leading this culinary trend.
If you’re passionate about food and dreaming of owning a franchise that blends brand recognition, affordability, and strong unit economics, The Belgian Waffle Co. is worth your attention. This guide will cover the Belgian Waffle franchise cost, business model, earning potential, and how to start up.
About Belgian Waffle Co.
It was established in 2015 by Shrey Agarwal through Bloombay Enterprises Pvt. Ltd. The Belgian Waffle Co. was the first company to introduce freshly made takeaway Waffles in India. Shrey, an engineering graduate from Carnegie Mellon University, spotted the potential of waffles during his international work stint and introduced the concept back home. Later joined by Alisha Agarwal, a business graduate from NYU Stern, the brand began its journey with a simple yet powerful idea, affordable indulgence for everyone.
Today, the brand boasts:
- 602+ stores across 199+ cities
- 47,500+ waffles sold daily
- Presence in India, Nepal, and plans for further expansion
- Fully vegetarian offerings with premium, eggless batters
- An expanding range of fast-moving consumer goods, such as Waffle Crisps, Spreads, and Premixes
Awarded the Franchisor of the Year (Dessert Category) in 2018 and the Asia Food Innovation Award in 2019, Belgian Waffle Co. is now one of India’s most reliable and fastest-growing dessert franchise brands.
Why Choose Belgian Waffle Franchise?
The Belgian Waffle Co. has a solid track record and offers more than just a business opportunity; it also offers a straightforward business plan that makes it possible for even new business owners to be successful in the food and beverage sector.
Key Advantages:
- Established Brand Recall: High customer loyalty and nationwide recognition
- Low-Risk Format: Takeaway and kiosk models keep operational costs minimal
- All-Inclusive Support: Includes store design, staff training, operational guidance, and marketing
- Scalable Model: Ideal for expansion into Tier 2 & Tier 3 cities due to compact store requirements
Menu Highlights & Bestseller Products
The Belgian Waffle Co. is not just about waffles, it’s about creating memorable dessert experiences that are consistently high in quality, taste, and presentation. As one of the popular franchises in India, their entirely eggless menu caters to a wide Indian audience, making it both inclusive and indulgent.
Popular Menu Items:
- Waffle Sandwiches: Freshly baked and folded with creamy fillings like Nutella, Belgian chocolate, peanut butter, and red velvet.
- Mini Pancakes: A hit among kids and snackers, served with toppings like maple syrup, chocolate sauce, or sprinkles.
- Cold Coffees & Milkshakes: Perfect accompaniments to sweet treats; bestsellers include Belgian Cold Coffee and Oreo Shake.
- Waffle Crisps: Thin, crispy snacks available in takeaway pouches and part of their FMCG line.
- Spreads & Waffle Premixes: Available for retail, helping the brand build an at-home presence across India.
These Belgian Waffle offerings are not only cost-effective but also high-margin, making them ideal for franchise profitability. The brand frequently introduces limited-time seasonal flavors and combo deals to maintain customer interest and drive repeat sales.
Franchise Models Available
The Belgian Waffle Co. offers a variety of store formats to fit different investor capabilities and locations:
1. Kiosk Model
- Size: 100–150 sq. ft.
- Ideal for: Malls, metro stations, airports, college areas
- Format: Compact with limited seating or takeaway-only
2. Takeaway Model
- Size: 150–250 sq. ft.
- Ideal for: High footfall commercial streets or shopping zones
- Format: Compact store, with a window counter for orders
3. Cafe/Dine-in Model (Less common)
- Size: 250–400 sq. ft.
- Ideal for: Premium localities or malls
- Format: Includes indoor seating and extended menu offerings
Each model is designed with efficiency and high ROI in mind, allowing for faster breakeven compared to many other QSR concepts.
Belgian Waffle Franchise Cost
Starting a Belgian Waffle franchise is relatively affordable when compared to other dessert chains or QSR brands.
| Cost Component | Estimated Amount (INR) |
| Franchise Fee | ₹3.5 – ₹5 lakhs |
| Interior Setup & Equipment | ₹12 – ₹15 lakhs |
| Initial Raw Material & Licenses | ₹1 – ₹2 lakhs |
| Total Investment | ₹17 – ₹22 lakhs (Approx.) |
The Belgian Waffle franchise cost includes brand rights, system access, training, and launch assistance. Costs may vary slightly based on city and store format.
Royalty & Other Fees
As with most franchise models, royalty fees apply to help maintain brand consistency and ongoing support.
- Royalty Charges: Typically 6% – 8% of net monthly revenue
- Marketing Fee: Not publicly disclosed; may be required on a case-by-case basis
- Contract Duration: Usually 5 years with a renewal option
Profit Margin & Earnings Potential
A major reason investors choose Belgian Waffle Co. is its attractive profit margins and relatively short breakeven period.
Revenue and Profit Scenario:
- Average Daily Sales: ₹12,000 – ₹20,000
- Monthly Revenue: ₹3.6 – ₹6 lakhs
- Gross Margin: 55% – 65%
- Net Profit Margin: 15% – 22% (after royalty, rent, staff, and utilities)
- Payback Period: 12 – 18 months on average
Kiosk and takeaway models, due to their low overheads, offer faster profitability than dine-in setups.
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Training & Support Offered by the Belgian Waffle Co.
The Belgian Waffle Co. ensures that every new franchisee receives comprehensive guidance, even if they have no prior experience in the food and beverage (F&B) industry.
Support Includes:
- Pre-Opening Training: For staff and franchise owners
- Store Setup Guidance: Layout planning, equipment procurement, and branding
- Supply Chain Access: Consistent raw material quality through central sourcing
- Marketing Support: Digital campaigns, social media promotion, launch events
- Technology Integration: POS and billing systems provided
The brand believes in building long-term partnerships and hence provides end-to-end operational assistance.
Franchisee Eligibility Checklist
Before applying, it’s important to know whether you’re the right fit for a Belgian Waffle franchise. While the brand is beginner-friendly, they still evaluate potential partners based on a few key criteria.
You May Be Eligible If:
- You can invest ₹17–₹22 lakhs from personal or supported financial sources.
- You have or can lease 100–250 sq. ft. in a high-footfall location (mall, college area, metro zone, etc.).
- You are passionate about food, retail, or entrepreneurship, even if you don’t have prior F&B experience.
- You are willing to be actively involved in store operations or appoint a responsible manager.
- You can commit to following BWC’s quality, branding, and customer service standards.
Not Mandatory But Preferred:
- Prior expertise in retail, restaurant, or franchise operations.
- Strong local knowledge and community presence in your city or town.
- Interest in expanding into multi-unit ownership over time.
Belgian Waffle Co. guarantees a consistent customer experience and improved business performance for all franchise partners by upholding a selective but encouraging onboarding procedure.
How to Register for a Franchise in Belgian Waffles
Getting started with the Belgian Waffle franchise is a straightforward process, designed to be accessible even to first-time business owners. The company provides an online application form that collects relevant personal and financial information to assess the applicant’s fit for partnership.
Steps to Apply:
- Visit the official website of Belgian Waffle Franchise
- Click on the “Partner With Us” or Franchise tab.
- Fill out the application form with details such as:
- Personal Information (Name, Age, City, Contact)
- Educational Background
- Work or business experience, especially in F&B
- Annual income and investment capacity
- Proposed location and operational responsibility
- Once submitted, your application will be reviewed by the franchise team.
- If shortlisted, you will be contacted for further discussions and site visits.
Contact Details:
- Franchise Queries Email: franchise@bloombay.in
- Registered Office: B1 – 901, Marathon Next Gen Complex, Lower Parel (W), Mumbai – 400013
- Warehouse: Gupta Mills Estate, Reay Road, Darukhana, Mumbai – 400010, Bloombay Enterprises Pvt. Ltd.
The application also inquires about funding sources, legal history (if any), prior franchise exposure, and your level of involvement in day-to-day operations. This helps ensure that franchisees are aligned with the brand’s values and business model.
Pros & Cons of Belgian Waffle Franchise
Pros:
- Strong Market Position: Over 600 outlets and a well-established brand in the Indian QSR space.
- Low Investment: Requires significantly less capital compared to other dessert or café chains.
- Training-Backed Model: Turnkey setup and continuous support simplify the ownership journey.
- Vegetarian, Eggless Menu: Appeals to a broad Indian customer base, increasing footfall.
- Rapid Expansion Potential: Especially lucrative in Tier 2 and 3 cities, where rental costs are low.
Cons:
- Royalty Fees: 6–8% royalty can slightly impact net profits in early-stage outlets.
- Location Sensitive: Footfall plays a big role in sales; weaker locations may struggle.
- Limited Dine-In Appeal: The core takeaway/kiosk model may not suit all audiences.
Conclusion
For those looking to venture into the food and beverage sector with a brand that combines youth appeal, affordability, and operational simplicity, the Belgian Waffle franchise is a sweet opportunity. Its low-risk formats, strong brand equity, and wide customer base make it ideal for both metro markets and emerging cities.
With over 47,500 waffles sold every day and more than 600 locations across India and Nepal, Belgian Waffle Co. has successfully proven its product-market fit. For aspiring entrepreneurs curious about the Belgian Waffle franchise cost, this brand offers a compelling value proposition in a growing dessert market, making it an exciting path to profitable entrepreneurship.
If you have the passion, capital, and drive to build your own food business, now is the perfect time to invest in this scalable, high-demand concept.
FAQs
1. How Much Does it Cost to Start a Belgian Waffle Franchise in India?
The total investment is approximately ₹17 to ₹22 lakhs, depending on the store model and location.
2. Does oObtaining a Franchise Require Prior F&B Experience?
No, the brand welcomes first-time entrepreneurs and provides full training and support.
3. What is the Average Outlet’s Profit Margin?
Gross margins can exceed 65%, while net profit margins might range from 15% to 22%.
4. How Long will it take to Break Even?
Depending on sales volume and operational effectiveness, the majority of locations break even in 12 to 18 months.
5. Can I Open an Outlet in a Tier 2 or Tier 3 City?
Yes, the compact model is especially suited for such cities and performs well with the right location.
6. Does Belgian Waffle Co. Offer Marketing Support?
Yes, the brand provides promotional support, launch campaign assistance, and digital marketing assets.
7. What is the Contract Duration, and Can it be Renewed?
A standard franchise agreement lasts for five years and can be extended if both parties agree.
