10 Best Brevo Alternatives (Free & Paid) in 2025
The appropriate email marketing platform is enough to transform the way you conduct business. Brevo is also not a bad option as many businesses desire to have an equivalent of what meets their requirements, financial capabilities and expansion strategies. In case you require even more automation, lower prices or improved support, exploring other platforms will open up new opportunities of finding success when using email marketing.
Email promotion has evolved and provides companies with numerous new high-tech possibilities to communicate with the audience. In case you use Brevo and think that it is not as good as it is in terms of features or costs, you are not alone. The replacement of their campaigns by one of the numerous Brevo alternatives is proving to be the solution to many marketers and business owners today, thus yielding them better returns on their investment.
What is Brevo (Sendinblue)?
The email marketing and customer relationship management platform, Brevo formerly called Sendinblue, offers features such as storage, emails, and retention. It assists companies to reach their consumers and customers via emails, text messages, chat, and minimum CRM tools in a single dashboard. Brevo is intended to serve small and medium-sized companies which need affordable and easy to start digital marketing.
The platform provides manipulators with automation and managing contacts and campaign results. Brevo offers a free plan to allow businesses to start at no cost, but they end up experiencing restrictions as far as they can divide contacts, individualize messages and sophisticated automation. These restrictions are some of the reasons why businesses have sought Brevo Alternatives solutions that have better accommodated their marketing requirements and objectives.
Why Look for Brevo Alternatives?
- Poor segmentation: Brevo has a poor level of segmentation in terms of the contact segmentation in comparison with other tools that have the behavior segmentation.
- Response time: The time taken to respond to customers with queries is very low and thus users have to wait as the campaign is carried out.
- Complexity of automation: Developing multi-step automation flows with complex automation is difficult, since the interface is cumbersome.
- Limits to customization: Design features are restricted, and as of now, only in the higher plans, the major features can be handled.
- Visibility of pricing: This is quick to increase in cost once you start expanding your contact list in a way you had not contemplated.
Key Criteria for a Good Brevo Alternatives
- Ease of use: The platform must also be user-friendly, and have easy navigation which does not require any unique technical knowledge or expertise.
- Automation capabilities: It must also have potent tools to develop work processes capable of dealing with detailed customer experiences depending on what actions individuals undertake.
- Pricing flexibility: The pricing process must be transparent and may increase only moderately with the expansion in the number of people using the service.
- Deliverability rates: It should be able to consistently deliver messages to the inbox folder to ensure that the subscribers can actually view it rather than in spam.
- Integration ecosystem: It must be able to integrate well with the online stores, customer databases, etc.
Also Read: Best Asana Alternatives
Feature Comparison: Brevo vs Competitors
| Name | Free Plan | Automation | Integrations | Cost per 1,000 subscribers | Pricing (start) | Best For |
| Sender | Yes (2,500 contacts) | Advanced visual builder | 100+ | $7/month | $7 | Growing businesses needing scalability |
| Klaviyo | Yes | Ecommerce-focused flows | 300+ | $30/month | $30 | Online stores with personalization needs |
| Omnisend | Yes | Omnichannel campaigns | 130+ | $20/month | $20 | Multi-channel marketing strategies |
| GetResponse | Trial only | All-in-one workflows | 200+ | $19/month | $19 | Businesses hosting webinars |
| HubSpot | Yes (limited) | Enterprise-grade | 1,000+ | $18/month | $18 | CRM-focused organizations |
| ActiveCampaign | Trial only | Behavior-driven automation | 850+ | $15/month | $15 | Advanced marketing automation |
| Mailchimp | Yes | Basic automation | 300+ | $29/month | $29 | Beginners with AI needs |
| Moosend | Trial only | Visual workflows | 100+ | $16/month | $16 | Budget-conscious businesses |
| MailerLite | Yes | Sophisticated yet simple | 150+ | $13/month | $13 | High deliverability priority |
| Campaign Monitor | Trial only | Template-focused | 250+ | $12/month | $12 | Design-centric campaigns |
Top 10 Free Brevo Alternatives
1. Omnisend – Perfect for Omnichannel Marketing Strategies
Omnisend is the solution that allows ecommerce companies to control multiple communication channels in a single interface. The platform combines email, SMS and web push notifications to achieve hassle-free consumer experiences. In contrast to several alternatives to Brevo, Omnisend provides more automation even in the free version of the application, such that companies can create complex customer journeys without expense immediately.
The automation builder also allows the users to make the workflows that are triggered by their customers such as leaving items in a cart, browsing products, or completing a purchase. Online retailers can also receive such options as discounts, code generation, and product recommendations that are highly customized to each client available at Omnisend. The ability to operate several stores using a single user name simplifies business operations when the businesses have different markets or brands.
Pros:
- Omnichannel messaging
- Ecommerce-focused tools
- Free plan generosity
Cons:
- Learning curve exists
- Limited SMS credits
- Advanced features cost
Information:
- Best For: Online retailers
- Website: https://www.omnisend.com/
- Ratings: 4.5/5
- Pricing: Starts at $20/month for 1,000 contacts | Free plan available
Also Read: Squarespace Alternatives
2. Klaviyo – Ideal for Ecommerce Personalization and Segmentation
Klaviyo claims to be the most suitable one to the online stores that need in-depth personalization. The high level of segmentation tools is the key strength of the platform. They allow marketers to target customers based on their purchase activity, their browsing activity and future value expectations. Klaviyo is a more developed Brevo alternatives offering ample analytics allowing businesses to see what customers like and make amendments to their campaigns.
The Klaviyo automation builder has the capability to implement sophisticated flows, including the ability to recover abandoned carts, deliver post-purchase messages, and develop win-back campaigns that correspond to each customer behavior. Inbuilt CRM is used to track all dealings with customers on every touch point and provide useful information to both the marketing and sales departments. Though more learning is required to begin, the reward is extremely focused campaigns that increase quantifiable income.
Pros:
- Advanced personalization
- Predictive analytics
- Ecommerce integrations
Cons:
- Steeper learning
- Higher costs
- Complex for beginners
Information:
- Best For: D2C brands
- Website: https://www.klaviyo.com/
- Ratings: 3.9/5
- Pricing: Starts at $30/month for 1,000 subscribers | Free plan available
3. Sender – Best Alternative for Email Marketing Campaigns
Sender is capable of providing the functionality of an enterprise-level at low costs to small businesses. It does not conceal any essential features under expensive upgrades, and high-tier segmentation, automation, and analytics are present even in free accounts. That is why Sender is an easy to find Brevo alternative fitting companies that wish to expand and not always be worried about expensive combinations.
Email campaign creator is quick and adaptable. It also has ready made blocks and templates that can make you get a campaign in a short time but then still allows you to modify. The automation of senders allows configuring welcome emails, re-engagement extent, and message based on actions within minutes rather than hours. Their customer care responds quickly regardless of the plan you are under and this can be quite handy when there is a need to reach out to take urgent actions or make some enhancements in various campaigns.
Pros:
- Affordable pricing
- Responsive support
- Generous free plan
Cons:
- Fewer integrations
- Limited templates
- Smaller community
Information:
- Best For: Scalable businesses
- Website: https://www.sender.net/
- Ratings: 4.7/5
- Pricing: Starts at $7/month for 1,000 subscribers | Free plan for 2,500 contacts
4. MailerLite – Known for Simplicity and High Deliverability
The MailerLite demonstrates that good automation does not need to be difficult. It has developed marketing tools yet a very clear interface that reduces the confusion and works faster. MailerLite when compared to other Brevo alternatives is associated with steady inbox filters such that your messages are not diverted in spam as opposed to landing in inboxes.
The visual builder enables anybody to create multi-step automation with user-behavior based meanings of if-then rules and actions, requiring no technical expertise. The MailerLite can also create landing features and pop-up forms, thus you do not require other lead-capture software. It has an inbuilt email verification, which will clean your list automatically, maintain your good sender reputation and ranks higher in deliverability over time.
Pros:
- Simple interface
- Strong deliverability
- Built-in verifier
Cons:
- Basic reporting
- Limited integrations
- Fewer templates
Information:
- Best For: Solopreneurs
- Website: https://www.mailerlite.com/
- Ratings: 4.6/5
- Pricing: Starts at $13/month for 1,000 subscribers | Free plan available
5. GetResponse – Top Choice for All-in-One Marketing and Webinars
GetResponse is also unique because it allows combining email marketing, webinar organization, making of landing pages, and managing of social media ads in one platform. It facilitates this since you do not have to administer numerous tools or subscriptions. GetResponse is the entire solution that unites all the elements of digital marketing to businesses seeking Brevo alternatives.
The Automation builder design will build complicated customer experiences that vary depending on the way the user behaves, what they have purchased, or whether they joined a webinar or not. The AI can assist in fine-tuning the subject lines, selecting an appropriate send time, and content recommendations, which actually magnify the campaign performances. Despite the numerous features to learn, the majority of individuals look at the fact that learning GetResponse is rewarded with making marketing easier and improved.
Pros:
- All-in-one solution
- Webinar hosting
- AI assistance
Cons:
- Interface complexity
- Higher pricing
- Feature overwhelm
Information:
- Best For: Education businesses
- Website: https://www.getresponse.com/
- Ratings: 4.2/5
- Pricing: Starts at $19/month for 1,000 contacts | 30-day trial available
6. ActiveCampaign – Exceptional for Email Marketing Automation
ActiveCampaign allows business organizations to create dynamic customer engagement through customer-behavior-driven automation. It is very effective in engaging marketing activities in instances where the customers are on a webpage, receipt of mail, product viewing or alteration of CRM status. This prompt reaction predisposes ActiveCampaign as one of the best Brevo alternatives that promote personal customer journeys.
The visual workflow builder does not seem nice at first sight; however, it gets powerful when people get to understand the logic of the tool. Campaigns can be made to get better over time, marketers can provide branching, set conversion targets, split tests, and conditional rules. The in-built CRM monitors deals, contacts and customer stage creating context on sales teams, increasing the rate of conversion and associations.
Pros:
- Powerful automation
- Built-in CRM
- Behavioral triggers
Cons:
- Learning curve
- Higher cost
- Complex setup
Information:
- Best For: SaaS companies
- Website: https://www.activecampaign.com/
- Ratings: 4.5 / 5
- Pricing: Starts at $15/month for 1,000 contacts | 14-day trial available
7. HubSpot – Best for CRM Integration and Enterprise Marketing
HubSpot converts email marketing to a complete customer lifecycle system. It connects marketing, sales, customer service and operations information and provides complete visibility to customers. To businesses considering Brevo alternatives, HubSpot provides deeper integration which other easy to use platforms fail to provide but with this high functionality complexity and cost are introduced.
The automation is much more than mere email sequences, as it covers sales enablement, lead scoring, and service tickets. Detailed reporting dashboard displays as many as thirty metrics which enable teams to view what marketing actions are producing real results. The free version has rudimentary functionality, whereas the finest HubSpot tools require a subscription and education.
Pros:
- Comprehensive CRM
- Unified platform
- Enterprise features
Cons:
- Expensive upgrades
- Steep learning
- Overkill for small businesses
Information:
- Best For: Professional services
- Website: https://www.hubspot.com/products/crm
- Ratings: 4.5 / 5
- Pricing: Starts at $18/month for 1,000 marketing contacts | Free plan available
8. Mailchimp – Great for Beginners and AI-driven Tools
Mailchimp has a reputation of simplifying email marketing of businesses, who do not possess technical skills. It aims at being simple to navigate and offers numerous ready-to-use templates that enable users to establish the campaigns within a short time. Mailchimp is the best choice in the list of Brevo alternatives since it can be integrated with over 300 additional applications, meaning that the existing tools utilized by the businesses can be easily integrated.
The new AI capabilities will also allow users to compose social media posts, decide on the most appropriate time to send emails, and receive personal recommendations on how their audience responds. The reporting dashboard will inform the user of the performance of campaigns, the number of emails that are resulting in actual sales and conversions. The disadvantage is that Mailchimp groups contacts into lists, and that might not offer enough options to those who want more freedom to segment their audience into groups, as newer platforms do.
Pros:
- Beginner friendly
- Template variety
- Integration options
Cons:
- List management
- Price increases
- Limited segmentation
Information:
- Best For: Small businesses
- Website: https://mailchimp.com/
- Ratings: 4.5 / 5
- Pricing: Starts at $29/month for 1,000 contacts | Free plan available
9. Moosend – Excellent for Affordability and Functionality
Moosend is very affordable as it provides small cost effective rates of marketing automation services. In contrast to other services which conceal capabilities behind higher packages, Moosend contains automation processes, custom tracking events, and A/B testing on every plan at a paid tier. This is the reason Moosend is a popular Brevo alternatives with businesses that are mindful of their expenses.
The drag-and-drop campaign builder ensures that the campaign is easy to set up, and the automation builder can be used to run welcome emails, people abandoning carts, or behavioral triggers without the necessity to use coding languages. Smart list management also allows the user to make selections dynamically based on the actions of the subscribers, type of device, custom fields and engagement. An integrated countdown timer block brings a sense of urgency to promotions and does not require any additional functionality or code.
Pros:
- Budget friendly
- Full features
- Easy automation
Cons:
- Fewer integrations
- Basic templates
- Limited support
Information:
- Best For: Startups
- Website: https://moosend.com/
- Ratings: 4.8 out of 5 stars
- Pricing: Starts at $16/month for 1,000 contacts | 30-day trial available
10. Campaign Monitor – Best for Email Campaign Design
Campaign Monitor assists companies in creating appealing email campaigns. It has numerous templates and is free of charge to use Pexels images to customize designs. In case you prefer a more professional look than Brevo, Campaign Monitor allows you to have a professional appearance without the help of a graphic designer.
Its drag-and-drop editor maintains consistent branding allowing marketers to create messages which appear good in any device. The AI writing tools are used to save time, prevent the writer block and maintain a consistent tone. It may not be that complex, multi channel automation is met, yet it is doing the world a big service of ensuring that anyone can make their effective and attractive email campaign easy.
Pros:
- Beautiful templates
- Design focus
- Brand consistency
Cons:
- Limited automation
- Basic segmentation
- Fewer channels
Information:
- Best For: Creative agencies
- Website: https://www.campaignmonitor.com/
- Ratings: 4.6 / 5
- Pricing: Starts at $12/month for 1,000 subscribers | Free trial available
Choosing the Right Alternative
- Analyze the needs: Determine the issues with your existing platform before considering other alternatives.
- Test free trial: Use services when they are free to determine how convenient they are to use and what you can do in the process.
- Close to scaling input: Ensuring the cost remains reasonable as the number of people registering to participate increases.
- Check integrations: Be sure that the tools that you employ can be integrated into the platform.
- Test customer service: Check the level and speed of customer service response by calling them whenever possible.
How to Migrate from Brevo to Another Platform
- Export your data: Backup of all your contact lists, custom fields, and segment definitions of Brevo.
- Clean your lists: Kill subscribers and duplicate: Delete this prior to importing your list so that you have a health list.
- Reproduction: While the key audience segments might be recreated on the new platform using the criteria saved notes.
- Test automations: You need to configure the major workflows of the new system that are considered to be important automation and test them thoroughly before you enable such automation.
- Check inbox placements: Take a close look with the types of problems within the first weeks after the move.
Conclusion
Selecting the proper platform among numerous Brevo alternatives should make you consider what your business requirements are, how much money you may afford, and how you are going to evolve. Brevo suits best in most companies, and the options that we discuss above are rather impressive in that they are better automated, have clearer pricing, farther design capacity, and quicker customer service. To be more ecommerce personalized, have all-channel marketing, or simply easier to use, the environment today in the email marketing marketplace has terrific options.
FAQs
What are the best free Brevo alternatives?
Sender, MailerLite and Omnisend have free plans, which provide many options such as automation, segmentation and analytics so that you can develop without necessarily upgrading at this point.
Which Brevo alternative is best for ecommerce?
Great online stores can use Klaviyo and Omnisend. They provide extreme personalization, shopping behavior triggers, abandoned cart recovery tools, and direct links to other popular e-commerce stores such as Shopify.
How much do Brevo alternatives typically cost?
There are mostly varying packages between 1,000 subscribers with a range of $7-30 a month. Prices rise when you require more contacts or more features, free plans are good when you have less contacts in the list.
Can I migrate my data from Brevo easily?
Yes, a majority of them have the option of importing contacts and custom fields into a CSV file. The new system will require establishing parts, automation processes, and email templates.
