12 Best LinkedIn Marketing Tools

LinkedIn has made a name for itself as the place where businesses connect with other businesses. Having more than 900 million users all over the world, it is an office building of giant size where all people are going to make deals and find new people. Nevertheless, here is the problem managing your LinkedIn marketing manually is time-consuming and might be highly confusing.

LinkedIn marketing tools are the savior there. These are tools such as a smart assistant that assists you in posting your content, acquiring new customers, monitoring your performance, and organizing your advertisements. They simplify everything and make it quicker, so you do not have to waste hours at your computer and can work on your business.

In this guide, we are going to discuss the 12 best LinkedIn marketing tools that can make your business shine on LinkedIn. They will simplify your life, whether you are a small business owner or an employee of a large corporation.

What are LinkedIn marketing tools?

Special software programs that aid in helping businesses make good use of LinkedIn are the LinkedIn marketing tools. Imagine them as your friendly helpers who will do most of the jobs automatically. Such tools will be able to publish your content at the appropriate time, locate the people who are likely to be interested in buying your stuff, monitor the number of people who viewed your post, and even help you design better advertisements.

Most of these tools are able to work independently by doing a lot of the work that would have taken hours to do manually. They can program your posts to be published at the moment when the majority of the users are on the websites, they are able to send messages to their prospective clients, and they provide you with the reports regarding the effectiveness of your marketing process. It is as though a team of experts is employed to work on your behalf 24/7 at a fraction of the cost and quickly.

Why look for the LinkedIn marketing tools?

The following are the primary causes that you will want to use LinkedIn marketing tools:

• Saves Time and Energy: The content and messages can be automatically posted and sent through these tools, so you do not need to be in front of the computer all day performing these duties manually.
• Better Results: The tools understand when and what content does well and will get you more likes, comments, and new followers.
• Easier to Track Success: It is easy to know what is working since you can see the number of people who have seen your posts, clicked your links, and become customers.
• Professional Appearing Content: A lot of tools will assist you in making beautiful posts and advertisements that will be viewed as designed by professional designers.
• Grows Your Business: These tools enable you to locate a greater number of customers and make more sales without exerting increased effort by automating most of the tasks and enhancing output.

Top 12 Best LinkedIn marketing tools

1. Hootsuite

One of the most used social media administration tools that can be used with LinkedIn is Hootsuite. It is your control center for your social media accounts. You can post, reply to comments, and monitor the performance of your content all in a single location. Hootsuite suits those businesses that utilize several social media channels, and not only LinkedIn. The tool is not new, and it has been trusted by millions of businesses across the globe.

Key Features:

• Advanced post scheduling
• Elaborate performance analytics.
• Team collaboration tools

Pros:

• Very easy interface
• Multiproxy.
• Great customer support

Cons:

• Can be expensive
• Limited free features
• Complex for beginners

Best For: Teams

Pricing: Starts at $99/month

Website: https://hootsuite.com 

2. Buffer

Buffer is recognized for being extremely simple and user-friendly. It is ideal for small businesses and individuals who do not wish to be overwhelmed by so many features of LinkedIn, yet want to keep up their profile. Buffer is concerned with simplifying social media as much as possible. You will be able to compose your posts, choose when to publish them, and leave the rest to Buffer. The tool also gives simple analytics of the performance of your posts.

Key Features:

• Simple content scheduling
• Clean user interface
• Basic analytics reporting

Pros:

• Very user-friendly
• Affordable pricing plans
• Quick to learn

Cons:

• Limited advanced features
• Basic reporting only
• The limited customization.

Best For: Beginners

Pricing: Free plan available, paid plans from $6/ 6/month

Website: https://buffer.com 

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium tool created by LinkedIn to target sales professionals and businesses to help them identify new customers. It is as though you have a search engine on steroids that assists you in coming across the right people. Sales Navigator also enables you to have sophisticated filters to select possible customers depending on their job title, company size, location, and many other factors.

Key Features:

• Advanced lead searching
• InMail messaging credits
• Integration of CRM capabilities.

Pros:

• Official LinkedIn tool
• Powerful search filters
• Direct messaging features

Cons:

• Quite expensive monthly
• Only for LinkedIn
• Steep learning curve

Best For: Sales

Pricing: $79.99/month

Website: https://business.linkedin.com/sales-solutions 

4. Sprout Social

Sprout Social is an in-depth social media management tool that is well integrated with LinkedIn. It is aimed at businesses that are concerned about their social media and would like to use the tools at the professional level. Sprout Social, in its turn, offers more in-depth analytics than just the simplest metrics by providing you with data on your audience, optimal posts, and competitor comparison of your content. The site also includes excellent customer service facilities, in which you can respond to comments and messages promptly.

Key Features:

• Full-fledged social listening.
• It has sophisticated audience analytics.
• Beautiful reporting dashboards

Pros:

• Professional-grade functionality.
• Excellent customer service
• Detailed audience insights

Cons:

• Higher price point
• Can be overwhelming
• Requires training time

Best For: Enterprises

Pricing: $249/month per user

Website: https://sproutsocial.com 

5. Later

Originally an Instagram scheduling tool, it has been expanded to include LinkedIn and other platforms. It is especially characterized by visual content planning. Later enables you to view a graphical calendar of all your planned posts, and you can plan your content strategy easily. The tool is also excellent when businesses have numerous images and videos in their LinkedIn posts. Later, also suggests hashtags and basic analytics to become familiar with what is most helpful.

Key Features:

• Visual content calendar
• Hashtag suggestion tools
• Multi-platform scheduling.

Pros:

• Great visual planning
• Affordable pricing options
• Easy content organization

Cons:

• Limited LinkedIn features
• Basic analytics only
• Fewer automation options

Best For: Content

Pricing: Free plan available, paid plans from $25/month

Website: https://later.com 

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6. Socialbee

Socialbee is the solution for small businesses and entrepreneurs who would like to have a robust social media presence and not have to employ a full-fledged marketing team. The tool is aimed at assisting you in developing a regular posting schedule by putting your content in various categories. You can have industry news, company updates, and promotional content as an example, and Socialbee will automatically switch between the categories to ensure that your LinkedIn feed is interesting and diverse.

Key Features:

• Content organization in categories.
• Content curation tools
• Detailed posting analytics

Pros:

• Great for consistency
• Suggestion of helpful content.
• Excellent customer support

Cons:

• Limited design features
• Smaller user community
• Fewer integrations to be found.

Best For: Entrepreneurs

Pricing: $29/month

Website: https://socialbee.io 

7. Oktopost

Oktopost is optimally targeted toward B2B organizations that would like to utilize social media as a source of leads and sales. Oktopost, in contrast to general social media tools, assists businesses with the tracking of social media activities that actually result in customer and revenue. It is connected to popular CRM systems and marketing automation tools, so it is not hard to track the path of the post on LinkedIn to a closed sale at all. Oktopost also provides advanced LinkedIn analytics tools that show you which content generates the most engagement and leads.

Key Features:

• Advanced ROI tracking
• CRM system integration
• Employee advocacy programs

Pros:

• Excellent B2B focus
• Detailed ROI reporting
• Strong CRM integration

Cons:

• Not cost-effective for small businesses.
• Complex setup process
• Limited consumer features

Best For: B2B

Pricing: Custom pricing (starts around $1,000/month)

Website: https://oktopost.com 

8. Zoho Social

Zoho Social is also a subset of the overall Zoho business software suite, so it is ideally suited to companies that have already bought another Zoho product, such as Zoho CRM. The platform offers all the necessary social media management capabilities, such as scheduling, analytics, and collaborations. The greatest strength of Zoho Social is the ability to integrate with the other Zoho products, which can result in a coherent workflow between customer relationship management and social media marketing.

Key Features:

• Seamless Zoho integration
• Social listening skills.
• Features of team collaboration.

Pros:

• Great Zoho integration
• Affordable pricing tiers
• Good collaboration tools

Cons:

• Best with Zoho
• Few integrations (between third-party services)
• Smaller feature set

Best For: Zoho-users

Pricing: $10/month per brand

Website: https://zoho.com/social 

9. Meet Edgar

Meet Edgar uniquely treats social media management by automatically recycling your content that performs the best. Meet Edgar removes the hassle of posting something one time and never returning to it again, as it remembers your most successful posts and automatically reshares them when they will be most effective. It is especially helpful in the case of LinkedIn, when quality content may produce engagement over months or even years.

Key Features:

• Auto-recycle-content.
• Organization of content in categories.
• Unlimited post scheduling

Pros:

• Unique recycling feature
• Never runs empty
• Good content organization

Cons:

• Higher monthly cost
• Not many supported platforms.
• Can seem repetitive

Best For: Recycling

Pricing: $49/month

Website: https://meetedgar.com 

10. CoSchedule

CoSchedule is not only a social media tool, but it is a full-fledged marketing calendar that allows you to organize and structure all your marketing actions. In the case of LinkedIn marketing, CoSchedule lets you plan your posts, but it also lets you align your LinkedIn posts with your blog posts, email campaigns, and other marketing activities. All your marketing messages are aligned and consistent with each other so that they will work in harmony to support your business goals with this integrated approach.

Key Features:

• Combined marketing calendar.
• The workflow management content.
• Coordination of cross-channel campaigns.

Pros:

• Full marketing solution.
• Great workflow management
• Excellent team features

Cons:

• Expensive monthly fees
• Complex for beginners
• Many unused features

Best For: Marketing

Pricing: $39/month per user

Website: https://coschedule.com 

11. Sendible

Sendible is intended to be used by agencies and businesses that operate several LinkedIn accounts on behalf of varied customers or brands. The platform is excellent in terms of offering individual workspaces for various accounts with ease of switching between them. Sendible includes robust LinkedIn campaign management features, making it easy to plan, execute, and track complex marketing campaigns. The tool also offers white-label reporting, whereby agencies can create reports with their own branding and then mail them to their clients.

Key Features:

• Multi-client account management.
• White-label reporting facilities.
• Advanced campaign tracking

Pros:

• Great for agencies
• Comprehensive feature set
• Stable performance of the platform.

Cons:

• Complex user interface
• Higher learning curve
• Expensive for individuals

Best For: Agencies

Pricing: $29/month per user

Website: https://sendible.com 

12. Loomly

Loomly aims to ensure that the process of generating content is easy and collaborative. The site suggests useful tips on LinkedIn posts with or without trending topics, upcoming holidays, and your industry. There is also an approval workflow system in Loomly, and it is ideal in businesses where more than one person should be able to read and endorse the social media post before it is launched. The tool also has a well-designed, crystal-clear interface that facilitates the collaboration of team members in the creation of content.

Key Features:

• It offers content inspiration recommendations.
• Approval workflow system
• Team collaboration tools

Pros:

• Great content suggestions
• Easy team collaboration
• Helpful customer support

Cons:

• Limited advanced features
• Basic analytics reporting
• Fewer automation options

Best For: Collaboration

Pricing: $32/month per user

Website: https://loomly.com 

Common Mistakes to Avoid

The following are the most frequent errors made by people when selecting and using LinkedIn marketing tools:

• Picking Too Many Tools: Do not attempt to use five different tools at the same time – make one good tool and make certain you have mastered it, instead of using tools that do not go well together.
• Ignoring Your Audience: Do not simply dump any content; utilize the analytics features to understand what your audience enjoys and concentrate on providing more of such content.
• Setting and Forgetting: You should not simply post and walk off, but need to reply to the comments, interact with other content, and change your strategy according to the outcomes.
• Focusing Only on Posting: Also, LinkedIn marketing is more of a relationship-building strategy rather than just sending messages to people – some tools aid in connection and communication with people.
• Not Measuring Results: The analytics and reporting features should not be overlooked – these indicate what is already working and what has to be modified to achieve higher outcomes.

Conclusion

The marketing tools of LinkedIn will be able to make your business visible on the largest professional network in the world. These 12 LinkedIn marketing tools we’ve discussed offer different strengths for different needs – from simple content scheduling to advanced LinkedIn analytics tools and comprehensive LinkedIn ad management tools. This is best achieved by beginning with a single tool that fits your needs and budget at the moment.

You can find a perfect solution whether you need to use tasic scheduling, LinkedIn campaign management, or LinkedIn CRM integration. Keep in mind that these LinkedIn marketing tools are supposed to simplify your life, not to complicate it. Select one where you feel comfortable using, begin with the simplest features, and then begin to experiment with more complex ones as you gain confidence. 

FAQs

Q1: Do I actually have to spend money on paid LinkedIn marketing tools, or can I do it manually?

Although it is possible to manage LinkedIn manually, LinkedIn marketing tools can save you hours of work per week, and they can even yield better outcomes. Free tools are also a good place to begin, but paid tools have advanced features such as detailed analytics, improved scheduling, and automation that can bring a considerable difference in your outcomes.

Q2: What LinkedIn marketing tools are most effective among small businesses where the budget is limited?

Buffer, Later, and Zoho Social are all great deals for a small business. These platforms offer crucial functionality, such as booking and simple analytics at low costs, and free or low-cost entry to deal with when your business expands.

Q3: Does this mean that these tools can help me identify potential customers on LinkedIn?

Yes, a number of tools, such as LinkedIn Sales Navigator, Oktopost, and Sprout Social, have an option to find and connect with potential customers. These LinkedIn analytics tools help you identify the right people to connect with and track which activities lead to actual business results.

Q4: What do I do to ensure that my LinkedIn marketing tools are, in fact, working?

You can expect to see more likes, comments, shares, and more followers, the number of people viewing your profile, and, most significantly, business-related inquiries or sales. A majority of marketing tools in LinkedIn give detailed reports with these metrics, thereby tracking your progress over time quite easily.

Q5: What is the best course of action to use many LinkedIn Marketing tools or one?

It is usually good to begin with a single detailed tool and learn it, then proceed with others. The excessive number of tools may cause confusion and duplication of work. However, you might combine a general social media tool with LinkedIn’s own Sales Navigator if you have specific sales needs that require LinkedIn CRM integration.